Visual Content Creator

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company.

What You'll Do - You'll Make the Moment

• Creates photography and video that supports Cracker Barrel’s business priorities across brand building, menu innovation, value messaging, retail, loyalty, seasonal campaigns, and internal communications.
• Captures emotionally engaging visual stories that reflect Country Hospitality through food, people, traditions, celebrations, restaurant environments, retail discovery, team member stories, guest moments, and cultural activations.
• Partners with Brand Strategy, Marketing, Creative, Culinary, Retail, Communications, Operations, agencies, creators, and external partners to translate campaign strategies into compelling visual content.
• Develops visual concepts, creative treatments, shot lists, and content approaches that align with campaign objectives, business goals, and channel needs.
• Photographs and films food, beverages, retail merchandise, restaurant environments, hospitality rituals, lifestyle moments, leadership events, restaurant openings, community initiatives, and other brand moments as needed.
• Collaborates with chefs, food stylists, prop stylists, talent, agencies, production crews, and external partners to execute photo and video work that meets creative and brand standards.
• Creates adaptable content for paid, owned, earned, social, CRM, PR, retail, e-commerce, menu, in-store, and digital channels, including modular content libraries that maximize the value of each shoot.
• Supports creator marketing, earned media, cultural partnerships, seasonal moments, music, travel, sports, community engagement, and real-time storytelling opportunities that strengthen Cracker Barrel’s cultural relevance.
• Performs photo editing, retouching, color correction, image optimization, asset preparation, video editing, color grading, audio mixing, motion graphics, captioning, formatting, and final delivery for print and digital applications.
• Maintains a consistent visual language that reinforces Cracker Barrel’s distinctive brand assets, including hospitality, front porch culture, signature menu items, seasonal traditions, retail discovery, and everyday celebrations.
• Incorporates stakeholder feedback while maintaining creative excellence, strong storytelling, and brand consistency.
• Maintains cameras, lighting, audio, studio equipment, production gear, and asset management systems while recommending investments that improve creative capabilities.
• Stays current on emerging creative technologies, photography and videography trends, creator platforms, AI-enabled production tools, and evolving content formats to continually elevate Cracker Barrel’s creative output.
• Manages multiple concurrent projects while consistently delivering high-quality work on aggressive timelines.
• Bachelor’s degree in Photography, Film, Visual Communications, Advertising, Creative Media, or a related field, or equivalent professional experience.
• 5+ years of professional photography and videography experience, preferably supporting nationally recognized consumer brands.
• Experience creating food, hospitality, retail, lifestyle, advertising, social, and digital content.
• Strong portfolio demonstrating brand storytelling across photography and motion.
• Expert proficiency with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, After Effects, and Capture One.
• Experience using Canon camera systems and professional cinema equipment preferred.
• Experience working with creative agencies, production companies, creators, and external production partners.
• Familiarity with digital asset management systems, production workflow tools, and Microsoft Office applications.
• Exceptional visual storytelling skills with the ability to translate brand strategy and business priorities into emotionally engaging photography and video.
• Strong understanding of how imagery builds brand memory, distinctiveness, guest consideration, and cultural relevance.
• Advanced food, product, hospitality, lifestyle, and motion content skills, including studio and location lighting.
• Demonstrated experience creating content for advertising, social media, creator campaigns, public relations, digital marketing, e-commerce, retail, menus, and internal communications.
• Advanced photo retouching, image optimization, video editing, color correction, audio mixing, motion graphics, and finishing skills.
• Strong understanding of social-first, creator-first, and modular content development across multiple marketing channels.
• Ability to collaborate with and provide clear creative direction to talent, food stylists, production crews, agencies, and external partners.
• Excellent communication and relationship-building skills across Marketing, Brand Strategy, Culinary, Retail, Operations, Communications, agencies, and external partners.
• Strong project management skills with the ability to prioritize multiple assignments, manage deadlines, and deliver high-quality work in a fast-paced environment.
• High attention to detail, commitment to creative excellence, and customer-focused mindset with a passion for strengthening guest connection with the Cracker Barrel brand.

Focus on You

We're all about making sure you're taken care of too. Here's what's in it for you:

• Good Work Deserves Good Pay: Competitive Annual Salary \| Annual Bonus Opportunities
• Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1\| Life Insurance and Disability Coverage \| Paid Vacation/Employee Assistance Program
• Grow and Thrive Your Way: Business Resource Groups \| Tuition Reimbursement \| Professional Development
• Culture of Belonging:Support that starts on day one \| Onboarding, training, and development to help you thrive \| Recognition programs and employee events that bring us together
• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days \| Employee Stock Purchase Program
• More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items \| Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!

A Little About Us

Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots - always serving up more than a meal.

See for yourself. Apply now.

Cracker Barrel is an equal opportunity employer.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.