Marketing & Content Specialist

• Broad hands-on role with dynamic engineering business
• Market leading, successful \& growing SME with 130+ employes throughout ANZ
• Empowerment \& job satisfaction - inhouse small team of 3

FILTEC is looking for an experienced Marketing \& Content Specialist to join our growing in-house Marketing team.

This is a broad, hands-on role for a capable marketer who can take an agreed campaign or content brief and turn it into high-quality execution - from developing technically accurate content through to building emails, webpages and digital campaigns.

Reporting to the Marketing \& Communications Manager, you'll work alongside our in-house design resource and external web/digital specialists, with genuine ownership of day-to-day Marketing delivery.

What you'll be doing You'll work across a broad range of Marketing activity, including:

• Developing content for campaigns, websites, email, social media and customer-facing collateral.
• Turn complex technical and project information into clear, engaging content, including case studies, project profiles and product/service content.
• Building and delivering HubSpot email campaigns and landing pages, including lists and segmentation.
• Building, publishing and SEO-optimising website content within our CMS.
• Applying SEO best practice to improve organic search visibility.
• Managing FILTEC's organic social media content and publishing schedule.
• Gathering content, technical information and approvals from relevant internal stakeholders to deliver agreed Marketing activity.
• Working with our in-house design resource to develop campaign creative and supporting assets.
• Monitoring Marketing performance and identifying practical opportunities for improvement.
• Using AI and digital tools confidently to improve research, content development and Marketing productivity.

What we’re looking for We're looking for an experienced mid-level marketer with around 5+ years' relevant experience, combining strong content capability with practical digital Marketing skills.

• Excellent writing skills - you can turn complex, incomplete or technical source material into clear, compelling content.
• Good Marketing judgement - you understand audience, messaging, content hierarchy, calls to action and how different channels work together.
• Autonomy and initiative - once the direction and objective are clear, you're comfortable taking ownership and progressing work independently.
• Strong digital capability - particularly across HubSpot/email marketing, website content, SEO and contemporary AI tools.
• Confidence working with subject-matter experts to identify and extract the information you need.
• Strong organisation and the ability to manage multiple priorities.
• Curiosity and an interest in understanding technical products, projects, customers and commercial environments.

Experience in B2B, engineering, infrastructure, water, construction, manufacturing or another technical industry would be advantageous, but isn't essential.

HubSpot or comparable Marketing platform experience is highly desirable. CMS experience with platforms such as Dato or Silverstripe is also useful, although underlying digital capability and the ability to learn new platforms matter more than experience with our specific systems.

What we're not looking for This isn't a junior Marketing Coordinator or narrowly specialised role. We're looking for someone with the experience and confidence to independently progress agreed Marketing activity and content across campaigns, email, website, SEO and social.

About FILTEC FILTEC is a water and wastewater treatment business operating across New Zealand and Australia. We design and deliver engineered treatment plants and provide equipment, products, servicing and lifecycle solutions to councils and water authorities, as well as industrial customers.

FILTEC is a water and wastewater treatment business operating across New Zealand and Australia. We design and deliver engineered treatment plants and provide equipment, products, servicing and lifecycle solutions. Our key customers include councils, water authorities and industrial businesses.

For Marketing, that creates plenty of variety. One week you might be turning a major treatment project into a compelling customer case study. The next, you could be building a HubSpot campaign around an equipment or service opportunity, developing a new webpage or improving content for search.

Why join FILTEC? You'll be joining at an exciting point in FILTEC's Marketing development as we invest in additional internal capability and expand the team.

For the right person, that means: * Genuine ownership of Marketing execution rather than coordinating externals. * Variety across content, campaigns, digital, email, website, SEO and social. * Exposure to a diverse NZ and Australian business spanning major infrastructure projects, equipment, products and services. * An in-house design resource to support creative execution. * External specialist support in areas such as digital development and paid search. * Access to experienced Sales, Projects, Product and technical people with plenty of interesting subject matter to work with. * Flexible hybrid working, combining time in the office with the option to work from home.

If you're a capable B2B marketer who enjoys understanding complex businesses, producing great content and turning Marketing direction into well-executed activity, we'd love to hear from you.