Senior SEO Specialist

The job

Youd lead SEO strategy and delivery on some of our more complex, higher-value client accounts, reporting to our SEO Team Lead. Youd work largely independently, with regular client contact, and mentor the Specialists and Executives in the team.

Our clients are a mix of ecommerce, beauty, B2B and financial services brands, and our SEO team works alongside specialists in Content, Digital PR, Paid Media and Social. Your job is to make sure the SEO on your accounts is technically sound, data-driven and clearly tied to what each client needs from it (visibility, traffic and the revenue or leads that follow).

What youd be doing

Leading the SEO strategy and delivery on your accounts. That means turning each clients goals into a plan with clear milestones and KPIs, running the technical audits, keyword research and opportunity analysis that shape it, and reading the performance data to decide what to change. Youd report back on what changed, why, and what were doing next, and with support, take a growing lead in weekly client calls and QSRs.

Additionally:

• Lead or contribute to our bigger technical projects (site migrations, large-scale audits, international SEO, Core Web Vitals).
• Search is changing faster than it has in years. We want someone who follows how AI answers are reshaping it (ChatGPT, Google AI Overviews) and turns that into recommendations for clients.
• Mentor, coach, proof and peer review work for our Specialists and Executives, and help build the templates, SOPs and quality checks that make good work repeatable.
• Build a reputation for your expertise inside and outside Liberty (lunch and learns, blogs, webinars).
• Bring channel insight and evidence to pitches, renewals and proposals, and spot where a client would benefit from more of what we do.
• Join up with Content, Digital PR, Paid Media, Social and Client Services so technical, content and authority work all pull in the same direction for each client.

Who we think this is

• Youve worked as part of an SEO team in an agency and been judged on client outcomes (KPIs, account performance and business impact).
• Youve probably been at an agency of 20 to 100+ people with SEO, content,digital PR, paid media and social on the services list, or a specialist search agency of a similar size.
• Youve led the SEO strategy and delivery on multiple accounts at once, and grown their organic performance.
• Your technical SEO is strong. You can run a thorough audit, prioritise what matters and see fixes through with a clients developers.
• Youre comfortable talking to clients regularly, explaining your results and recommendations and answering questions on your approach.
• You can talk about SEO performance in commercial terms (revenue, leads, conversions) as well as rankings and traffic.
• Youve worked in at least one of ecommerce, B2B lead generation, beauty and wellbeing, or financial services, either client side or agency.

If most of this sounds like you, wed like to hear from you. If there are gaps, tell us in your application what youd bring instead.

Where it could lead

Theres a development path towards SEO Strategist as your experience grows, with a focus on owning strategy, leading client relationships and working across channels.

About Liberty

Weve been in Cardiff since 2008 and were one of the largest independent digital agencies in Wales. We were chosen this year by Visit Wales for the biggest marketing account in the country. Our CEO, Gareth, is a true digital marketer who built an agency, and sits on the board of the CIM. Doing good marketing is at the core of what we stand for. Our people speak at Hero Conf, Brighton SEO and Women in Tech.

Youd be joining an SEO team known for doing some exciting work: Universal Music Group trusted us with the technical SEO for a migration of 22 websites across 17 territories. Our local SEO for Pizza Express generated over £36m in extra table bookings in 18 months. Peacocks saw a 98% year-on-year increase in organic revenue. San Carlo took around £1m of December bookings from organic search. Aldermore Bank now gets regular traffic and conversions from LLM search off the back of our work, and a single Astutis digital PR campaign earned 54 new AI citations.

Our values are Accountable, Brave and Curious. In practice this means that you own the outcome, say when something isnt working, and keep looking for a better way to do it.

• 36 days off a year (25 holiday, bank holidays and Christmas closure)
• Private healthcare
• Perkbox
• One day a week in the Cardiff office if youre commutable, quarterly visits if youre remotely based

If youre interested, send us your CV and a short note on an SEO project youre proud of and what it did for the clients numbers. We look forward to hearing from you.