Key Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, Video, and Performance Max, as relevant to business needs.
- Conduct keyword research, competitor analysis, audience targeting, and market research to identify growth opportunities.
- Develop effective ad copy, headlines, calls to action, and landing page recommendations to improve campaign performance.
- Monitor campaign performance, budgets, bids, click-through rates (CTR), cost per click (CPC), conversion rates, cost per acquisition (CPA), and ROAS.
- Implement and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Optimize campaigns through A/B testing, search term analysis, negative keyword management, and bid strategy adjustments.
- Manage advertising budgets efficiently and ensure optimal allocation across campaigns.
- Analyze campaign data and provide actionable insights to improve lead quality, sales, and overall advertising performance.
- Collaborate with the website, content, design, and sales teams to improve landing pages and conversion rates.
- Prepare daily, weekly, and monthly performance reports for management.
- Stay updated on Google Ads features, industry trends, competitor strategies, and digital advertising best practices.
- Ensure all campaigns comply with Google's advertising policies and relevant market regulations.
Requirements and Qualifications
- Bachelor's degree or diploma in Marketing, Digital Marketing, Business Administration, or a related field is preferred.
- Minimum 2–3 years of hands-on experience managing Google Ads campaigns.
- Proven experience in campaign setup, optimization, budget management, and performance analysis.
- Strong knowledge of Google Ads Search campaigns, keyword match types, bidding strategies, and audience targeting.
- Practical experience with GA4, Google Tag Manager, conversion tracking, and Google Looker Studio is an advantage.
- Understanding of landing page optimization, conversion rate optimization (CRO), and marketing funnels.
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Excellent communication, organization, and problem-solving skills.
- Ability to work onsite in Qatar and collaborate effectively with internal teams.
- Google Ads certification is preferred.
Pay: QAR3,500.00 - QAR4,500.00 per month
Work Location: In person
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