Integrated Strategy Lead

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Media Futures Group AI Squad is a small, agile, and autonomous innovation team dedicated to charting the course for AI transformation across APAC for one of WPP’s most important and strategic global technology clients.

By seamlessly integrating AI across media, creative, and production, this cross-functional squad delivers cutting-edge innovation and pioneering work to deliver more effective and efficient business outcomes.

The team’s mission is to solve specific business challenges by delivering demonstrable proof of AI-enabled marketing improvements, providing strategic guideposts for the broader organization.

Utilizing best-in-class tools like WPP Open and Gemini, you will innovate and deliver award-winning creative ideas while building, testing, and scaling solutions that enhance effectiveness, efficiency, and execution for our clients.

The Integrated Strategy Lead serves as the primary operational nexus and the Single Point of Contact orchestrating the entirety of the artificial intelligence workflow across the Speedboat engagement. Operating at the peak of the squad’s hierarchy, this individual functions as the ultimate strategic bridge connecting Google’s overarching corporate business objectives, the WPP legacy activation teams, and highly specialized, deeply technical engineers. Crucially, this role also acts as the definitive brand and communications planning lead, ensuring that all AI-driven automation is fundamentally rooted in deep consumer understanding and clear communication tasks. This role demands a veteran presence capable of commanding absolute respect from both senior client-side executives and deep-in-the-weeds machine learning architects.

Responsibilities

• Brand \& Communications Planning: Act as the core brand and comms planning lead, expertly dissecting complex audience insights, competitive landscapes, and consumer barriers to define clear, actionable communication tasks for the broader campaign.
• Strategic Orchestration: Align directly with Google Product Marketing Managers to dissect the core campaign brief, utilizing extensive domain knowledge to translate ambiguous client aspirations into concrete, mathematically verifiable solution hypotheses and conceptual algorithmic workflows.
• Campaign Architecture: Develop the comprehensive campaign plan, dictating the specific artificial intelligence integration approach and ensuring highly disparate media and creative workstreams synchronize perfectly to deliver tangible business outcomes.
• Performance Validation: Validate that all overarching business Key Performance Indicators were successfully achieved post-deployment. Collaborate closely with data science personnel to parse analytics and irrefutably prove the commercial efficacy of the technological intervention.
• Change Management \& Scaling: Shift into a high-level consultancy posture as the squad prepares to rotate to a new challenge. Advise regional operations directors on the permanent structural and personnel changes required for the broader organizational rollout.

Skills and Experience

• 10 to 12 years of progressive, demonstrably successful leadership in marketing strategy, communications planning, digital transformation consulting, or highly complex integrated media environments.
• Deep, traditional agency experience acting as a lead strategist or comms planner, with a proven track record of turning raw audience insights and market barriers into award-winning campaign strategies.
• Prior tenure in top-tier management consulting is considered highly advantageous, demonstrating the innate ability to drive complex, multi-stakeholder, cross-functional projects with uncompromising end-to-end ownership.
• Advanced, nuanced understanding of the modern marketing technology ecosystem, demonstrating deep fluency in how platforms interface to drive hyper-personalization and operational efficiency at a global scale.
• Exceptional executive communication skills are absolutely non-negotiable; must routinely deliver highly compelling, data-driven narratives to diverse audiences, gaining immediate stakeholder buy-in.

Key Competencies

• Comms Planning Acumen: Expert ability to map consumer journeys, identify behavioral barriers, and define precise communication tasks.
• Cross-functional Orchestration: Ability to seamlessly integrate media, creative, and data science disciplines.
• Executive Presence: Commanding respect and managing relationships across enterprise leadership and client stakeholders.
• Extreme Adaptability: Thriving in high-velocity, highly volatile technological deployments.
• Advanced Persuasion and Negotiation: Driving alignment between traditional BAU teams and AI-native methodologies.
• AI Fluency \& Daily Application: Deep familiarity with Large Language Models (LLMs) and multi-modal generative AI tools. The candidate must actively utilize AI as a core component of their existing daily strategic workflow to accelerate insights, landscape analysis, and ideation.

Life at WPP Media \& Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media \& WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP, benefits may vary by office/country.