Digital Marketing Lead

Paid Performance & Website Optimisation

#Rte-template-27367903363439__section_rich_text_CVwHRx { -PT: 18px; -PB: 20px;} @media (max-width: 480px) { #Rte-template-27367903363439__section_rich_text_CVwHRx .jsc-scroll-x-slider{ display: flex !important; flex-wrap: nowrap !important; overflow-x: auto; scrollbar-width: none; -ms-overflow-style: none; scroll-snap-type: x mandatory; justify-content: start; padding-left: 16px; scroll-padding-left: 30px; } #Rte-template-27367903363439__section_rich_text_CVwHRx .hero__content__wrapper: has(.jsc-scroll-x-slider) { padding-left: 0; } #Rte-template-27367903363439__section_rich_text_CVwHRx .jsc-scroll-x-slider::-webkit-scrollbar { display: none; } #Rte-template-27367903363439__section_rich_text_CVwHRx .jsc-scroll-x-slider .hero__button { flex: 0 0 auto; scroll-snap-align: start; } }

This role owns our paid media function across all active channels and markets. The primary focus is building and optimising a performance marketing engine that drives efficient customer acquisition and revenue growth. A secondary but important dimension is the ability to identify on-site conversion issues and contribute practical input on landing page quality, UX gaps, and channel-to-page alignment.

The role requires genuine paid media depth, and working knowledge of CRO and ecommerce on-site principles sufficient to operate without constant hand-holding from adjacent teams.

What you'll do:
Paid Media (Primary, approximately 70%)

Own end-to-end paid media execution across Meta, Google, TikTok, and any other existing or emerging channels, including but not limited to Shopee and TikTok Shop that is relevant across all markets

Manage monthly budgets across channels with clear ROAS, CPA, and revenue targets; produce regular performance reports for the Marketing Manager

Build and iterate campaign structures: audience segmentation, creative testing frameworks, bidding strategies, and funnel-stage targeting

Lead creative briefing for paid assets in close collaboration with the creative team; translate performance data into actionable briefs

Manage campaign activity around key commercial moments including IP collection launches, seasonal peaks, and marketplace promotions

Stay current on platform algorithm changes, new ad formats, and emerging performance tactics across relevant channels

Maintain tracking hygiene across paid campaigns in coordination with the ecommerce and analytics stack (GA4, Shopify, etc)

On-site and CRO (Secondary, approximately 20%)

Identify landing page and on-site issues that are materially affecting paid campaign performance, and brief solutions clearly to the ecommerce team

Conduct periodic funnel analysis to spot drop-off points between ad click and purchase, with hypotheses for improvement

Contribute to A/B testing prioritisation for PDPs, collection pages, and the checkout flow

Ensure paid campaign destinations are optimised for conversion, including page speed, message match, and mobile experience

Flag UX gaps observed through channel-level data

Review brand’s existing on-page and off-page SEO and suggest/execute improvements to ensure high conversion rates, directing organic growth by integrating search engine optimization with broader marketing initiatives

Analytics and Reporting (approximately 10%)

Produce weekly and monthly performance dashboards covering paid media KPIs, channel mix, and revenue attribution

Maintain accuracy of paid media tagging and UTM structures in coordination with the broader analytics setup

Provide data-driven recommendations on budget reallocation and channel prioritisation based on performance trends

What we're looking for:
Required

Minimum 6 years of hands-on paid media experience, with direct ownership of Meta Ads and Google Ads campaigns

Experience running campaigns across both acquisition and retargeting objectives

Demonstrable track record managing meaningful budgets with documented outcomes

Strong analytical fluency: comfortable interpreting data from Meta Ads Manager, Google Ads, and GA4 to make decisions, not just report numbers

Experience working within an ecommerce environment, ideally DTC or retail; Shopify familiarity is an advantage

Ability to brief creative teams effectively, with a working understanding of what makes paid creative perform

Proficiency in UTM management, campaign tagging, and basic tracking troubleshooting

TikTok Ads and/or Marketplaces ads experience, or demonstrable ability and intent to build this competency quickly

Preferred

Experience marketing across Southeast Asian markets, particularly Singapore, Malaysia, or the Philippines

Familiarity with Shopee Ads or TikTok Shop campaign management

Exposure to CRO tools such as Hotjar, Microsoft Clarity, or similar heatmap and session recording platforms

Basic understanding of landing page best practices and the ability to identify conversion friction points

Experience working in a lean team where self-direction and cross-functional collaboration are the norm, not the exception

Background in fashion, lifestyle, jewellery, or adjacent premium consumer categories

Interested? Please email us at [email protected] with your CV/resume.

We will get back to you shortly should you be selected for an interview.

Thank you.

#Rte-template-27367903363439__section_rich_text_NwCpEr { -PT: 20px; -PB: 100px;} @media (max-width: 480px) { #Rte-template-27367903363439__section_rich_text_NwCpEr .jsc-scroll-x-slider{ display: flex !important; flex-wrap: nowrap !important; overflow-x: auto; scrollbar-width: none; -ms-overflow-style: none; scroll-snap-type: x mandatory; justify-content: start; padding-left: 16px; scroll-padding-left: 30px; } #Rte-template-27367903363439__section_rich_text_NwCpEr .hero__content__wrapper: has(.jsc-scroll-x-slider) { padding-left: 0; } #Rte-template-27367903363439__section_rich_text_NwCpEr .jsc-scroll-x-slider::-webkit-scrollbar { display: none; } #Rte-template-27367903363439__section_rich_text_NwCpEr .jsc-scroll-x-slider .hero__button { flex: 0 0 auto; scroll-snap-align: start; } }