CRM & Marketing Automation Specialist

Head Office

Marketing

Full Time

Starting Flexible

Job description

PB Tech is looking for a highly analytical and creative CRM & Marketing Automation Specialist to help deliver personalised customer experiences at scale. Working within SAP Emarsys, you'll design, build and optimise automated customer journeys that engage customers throughout their lifecycle, from welcome and post-purchase communications through to product upgrades, re-engagement campaigns and personalised promotional activity. Success in this role requires a combination of technical marketing expertise, customer insight, creativity and data analysis. You'll work closely with Digital Marketing, Ecommerce, Information Systems and Design teams to ensure our customer data is effectively leveraged to deliver relevant, timely and high-performing communications. • Design, build and maintain automated customer journeys in SAP Emarsys • Develop lifecycle programmes including welcome journeys, post-purchase communications, onboarding, replenishment and upgrade reminders, nurture programmes, win-back campaigns, cart, browse abandonment and loyalty communications • Spot new automation opportunities that improve customer experience while driving revenue and engagement • Personalise campaigns based on customer behaviour, purchase history, interests and lifecycle stage • Build a deep understanding of PB Tech's customer data and data layers • Partner with the Information Systems team to integrate valuable customer data into SAP Emarsys • Recommend new customer attributes, segmentation opportunities and behavioural triggers • Help shape best practice for segmentation and dynamic content • Create compelling marketing communications across email, SMS, push and other channels • Write persuasive, segment-tailored copy • Collaborate with Graphic Designers and AI-powered design/content tools to produce great creative • Ensure all communications reflect PB Tech's brand and promotional standards • Monitor campaign performance, open rate, click-through rate, conversion, revenue, AOV, engagement and retention • Run A/B tests across subject lines, creative, send times, messaging and journey timing • Continuously optimise journeys based on insights • Work closely with Digital Marketing, Ecommerce, Business Intelligence, Data & Analytics, Marketing Design and Product Marketing teams • Support the rollout of new marketing technologies and CRM initiatives

Requirements

What You'll Bring • 3+ years' experience in CRM, Marketing Automation or Lifecycle Marketing • Experience with SAP Emarsys or a similar marketing automation platform • Strong understanding of customer segmentation and personalised marketing • Proven experience building automated customer journeys • Excellent analytical, copywriting and communication skills • Experience using AI tools for content creation Why Join PB Tech? • Drive personalised customer experiences using advanced marketing technology, data and AI. • Staff purchasing benefits on a wide range of IT and tech products • Access to exclusive discounts and deals through partner brands and lifestyle providers • Access to PB Boost (our wellbeing program) including activities, health initiatives and wellness support • Collaborative and supportive team culture with a strong focus on inclusivity and growth • Southern Cross Health Insurance (Wellbeing One plan) after 1 year of full-time employment • Training and development opportunities to support your career growth • Internal career progression and opportunities across a nationwide business • Referral bonus programme for bringing great people into the team • Access to wellbeing support such as EAP services and mental health resources • Regular team events, competitions and engagement activities to keep things fun and connected

Start date

Flexible

PB Tech is an equal opportunity employer. It is our policy that all applicants be considered solely on the basis of qualifications and ability, without regard to race, religion, colour, sex, age, national origin or disability. We thank all applicants for their interest in the positions available, however only the successful applicant will be contacted.