Copywriter

Key Responsibilities

• Write clear, persuasive, and engaging copy for digital and print marketing materials.
• Create content for websites, landing pages, blogs, email campaigns, social media, advertisements, brochures, and promotional materials.
• Develop compelling product descriptions and marketing messages.
• Collaborate with marketing, design, product, and sales teams to create integrated campaigns.
• Ensure all content aligns with brand guidelines and maintains a consistent tone of voice.
• Proofread and edit content for grammar, spelling, clarity, and accuracy.
• Conduct research on industry trends, competitors, and target audiences.
• Optimize content for SEO and digital marketing performance.
• Manage multiple projects while meeting deadlines.
• Continuously generate creative ideas for campaigns and promotional initiatives.

Required Skills \& Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 2–5 years of professional copywriting experience.
• Exceptional written and verbal English communication skills.
• Strong storytelling and creative writing abilities.
• Experience writing for digital marketing, social media, websites, and email campaigns.
• Knowledge of SEO best practices and keyword optimization.
• Excellent proofreading and editing skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills.
• Proficiency in Microsoft Office and content management systems (CMS).

Preferred Skills

• Experience with AI writing tools (e.g., ChatGPT, Jasper) and content optimization tools.
• Familiarity with Google Analytics, SEM, and digital marketing principles.
• Basic understanding of UX writing and conversion-focused copy.
• Experience in B2B, technology, banking, fintech, or corporate environments is an advantage