Social Media Manager – Copywriting \& Funnel Skills
Location: Dubai, UAE
Job Type: Full-time
About the Role
We are looking for a Social Media Manager who understands not only social media but also the basics of copywriting, marketing funnels, and conversion-focused content.
You will be responsible for managing our social media presence, creating engaging content, and helping turn social media traffic into leads, customers, and community members.
Key Responsibilities
Manage daily social media accounts across Instagram, TikTok, Facebook, X, and other platforms.
Create and schedule engaging social media content.
Write strong captions, hooks, CTAs, and promotional copy.
Understand basic copywriting principles and sales psychology.
Understand basic marketing funnels, including awareness, lead generation, conversion, and retention.
Work with the marketing team to create content that drives traffic and conversions.
Monitor engagement, reach, leads, and content performance.
Create weekly and monthly content calendars.
Engage with followers and manage online communities.
Identify trends and develop content ideas suitable for different platforms.
Test different hooks, formats, CTAs, and content angles to improve performance.
Support campaigns, promotions, launches, and lead-generation activities.
Requirements
Proven experience as a Social Media Manager or similar role.
Good understanding of Instagram, TikTok, Facebook, and X.
Strong writing and communication skills.
Basic knowledge of copywriting and marketing funnels.
Understanding of hooks, CTAs, audience psychology, and conversion-focused content.
Creative, proactive, and able to generate new content ideas.
Comfortable working with deadlines and multiple tasks.
Ability to analyze social media performance and make improvements.
Experience with Canva, CapCut, or similar tools is a plus.
Experience in trading, finance, fintech, or online communities is a plus.
What We’re Looking For
We want someone who understands that social media is not only about getting views and likes — it should help grow the business.
The ideal candidate can create content that grabs attention, builds trust, generates interest, and encourages people to take action.
Pay: AED4,000.00 - AED6,500.00 per month
Work Location: In person
EuroStaffs operates in 19+ countries with around 150 staff and generates multi-million dollar annual revenue. It serves as a vertical search engine aggregating jobs, CV tools, career blogs, and admissions. Revenue comes from premium services for employers and institutions, while job seekers and students access applications, resume tools, and ads for free.
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