WHAT YOU WILL DO
- Write and structure end-to-end interface copy for government digital services across web and mobile, in Arabic and English.
- Translate research, service blueprints, and stakeholder requirements into content models, flows, and production-ready UI copy.
- Build and maintain content patterns in the Dubai Design System (labels, error states, empty states, confirmations, notifications) and contribute new patterns back to it rather than writing one-offs.
- Partner with designers in Figma to write in context, checking copy against real layouts, character limits, and component states rather than in a document.
- Work directly with UI/UX designers and front-end engineers through hand-off, implementation, and QA review of the built product.
- Write to WCAG 2.2 AA from the start, covering plain-language clarity, alt text, error messaging, and screen reader announcements.
- Present and defend content decisions to stakeholders across government entities, including legal, policy, and service owners.
WHAT WE ARE LOOKING FOR
UX writing and content strategy (essential)
- Arabic and English bilingual writing experience, including RTL content and Arabic UI conventions.
- Expert-level: microcopy, content models, voice and tone systems, and writing for state, error, and edge cases.
- Comfortable writing for and maintaining a shared content library rather than only writing one-off strings.
- Clean, well-structured content documentation and copy decks that another writer or designer can pick up without a walkthrough.
- Arabic and English bilingual writing experience, including RTL content and Arabic UI conventions.
Figma and design fluency (essential)
- Solid working knowledge of Figma: auto layout, component properties, variants, and how content sits inside constraints.
- Understands component-based design thinking (states, composition, character limits) and can read a component to see why copy needs to change.
- Knows the cost of a content decision before proposing it, and can talk to designers and engineers in their terms.
Writing craft
- A portfolio showing clarity, structure, and restraint, not just polished sentences.
- Can explain why a piece of copy works, not only that it reads well.
- Attention to word-level craft, with judgement about when that level of detail matters.
Ways of working
- Handles ambiguity and shifting requirements without stalling.
- Communicates clearly in writing and in presentations.
- Takes feedback from stakeholders who are not writers and turns it into the underlying problem.
Nice to have
- Public sector or large-scale enterprise product experience.
- Accessibility work beyond compliance checklists, such as writing for assistive technology testing.
- Familiarity with content tooling, terminology databases, or version-controlled hand-off workflows.
Skills: UX writing , Figma , Accessibility