We are looking for a high-performing, experienced B2B Sales Manager - Female with a strong commercial mindset, confidence, and the ability to generate, develop, and close large-volume opportunities across the UAE market.
Here-O is a premium bakery, pastry, dessert, and coffee brand and factory, supplying high-quality products to hospitals, corporate offices, restaurants, cafés, hotels, airports, catering companies, retail groups, and other commercial clients across the UAE.
The ideal candidate must be target-driven, commercially proactive, confident in approaching decision-makers, and capable of managing the full B2B sales cycle from lead generation to closing, account management, reporting, and long-term client growth.
Key Responsibilities:
Identify, approach, and onboard new B2B clients across HORECA, corporate offices, hospitals, airports, catering companies, retail groups, and institutional accounts
Develop and execute sales strategies to expand Here-O’s presence across the UAE
Build and maintain a strong pipeline of qualified commercial leads
Manage and grow key client accounts, ensuring long-term relationships, repeat business, and client satisfaction
Negotiate pricing, contracts, supply agreements, bulk orders, private label opportunities, and customized commercial arrangements
Achieve monthly, quarterly, and annual sales targets
Identify upselling and cross-selling opportunities, including custom flavors, branded orders, seasonal products, private label, and bulk supply agreements
Coordinate with production, logistics, and operations teams to ensure timely delivery, product quality, and smooth client servicing
Maintain accurate sales records, client activity, pipeline updates, and performance tracking using CRM systems
Provide regular sales reports, pipeline updates, client feedback, market insights, and performance updates to management
Work in alignment with management direction, company strategy, pricing policies, and operational procedures
Monitor competitor activity, pricing strategies, client needs, and market trends in the UAE bakery, dessert, coffee, FMCG, and food service sectors
Provide feedback to management regarding product innovation, market demand, client requirements, and new commercial opportunities
Represent Here-O professionally in client meetings, trade shows, industry events, and commercial presentations
Actively identify new opportunities, strategic partnerships, and large-volume supply channels beyond traditional sales routes
Requirements:
Minimum 5 years of proven B2B sales experience
Experience in FMCG, bakery, dessert, coffee, food service, HORECA, retail, or distribution sectors
Fluency in both Arabic and English is a must
Strong network within UAE HORECA, retail, hospitality, corporate, catering, or distribution sectors
Proven ability to meet or exceed sales targets
Excellent negotiation, communication, and presentation skills
Strong client relationship management and account management experience
Ability to work with CRM systems, sales reports, pipeline tracking, and structured follow-up processes
UAE market knowledge and understanding of commercial supply environments
Preferred Qualifications:
Experience in bakery, dessert, pastry, coffee chain, FMCG, or food production businesses
Experience with private label, bulk supply, corporate gifting, or large-volume commercial agreements
Familiarity with major UAE retail chains, hospitality groups, cafés, restaurants, hotels, hospitals, airports, and corporate procurement structures
Existing relationships with decision-makers in the UAE B2B food and hospitality market
Key Personality \& Professional Traits:
Strong B2B sales personality with confidence and presence
Not afraid to approach new clients, open doors, and create opportunities
Comfortable working with targets, KPIs, and performance-driven environments
Not afraid of commission-based structures and motivated by achieving results
Commercial thinker with an opportunity-driven mindset
Creative, proactive, and able to think outside the box
Strong relationship-builder with client-service experience
Team player with positive energy, excitement, and a professional attitude
Self-motivated, organized, disciplined, and able to follow management direction
Accountable, results-oriented, and able to take ownership of client relationships
Key Performance Indicators:
Revenue growth and sales target achievement
Number of new B2B accounts acquired
Client retention and repeat business
Average order value and contract size
Market penetration within target segments
Pipeline growth and qualified lead conversion
Growth of key accounts and large-volume supply agreements
Quality and accuracy of CRM updates, reporting, and follow-up discipline
Pay: From AED7,000.00 per month
Work Location: In person
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