SALES EXECUTIVE - HoReCa

Job Description:

The Sales Executive – HoReCa is responsible for achieving assigned sales targets by developing and maintaining business relationships with hotels, restaurants, cafés, catering companies, bakeries, institutions, and other food-service customers. The position is responsible for identifying new business opportunities, managing existing customer accounts, promoting the company’s products and brands, ensuring effective market coverage, following up on customer orders and collections, and providing a high level of customer service.

The Sales Executive is expected to maximize sales opportunities within the assigned territory, strengthen customer relationships, increase product penetration, and contribute to the overall growth and profitability of the HoReCa Division.

Key Responsibilities:

➢ Achieve assigned monthly, quarterly, and annual sales targets for the HoReCa Division.

➢ Develop and maintain strong business relationships with hotels, restaurants, cafés, catering companies, bakeries, institutions, and other HoReCa customers.

➢ Identify and develop new customers and business opportunities within the assigned territory.

➢ Conduct regular customer visits according to the approved daily and weekly call plan.

➢ Present and promote the company’s products, brands, new launches, and promotional offers to customers.

➢ Understand customer requirements and recommend suitable products and solutions from the company’s product portfolio.

➢ Increase product penetration and sales volume across existing HoReCa accounts.

➢ Maintain regular contact with key customers and ensure high standards of customer service.

➢ Prepare and submit customer orders accurately and within the required timelines.

➢ Follow up with customers regarding quotations, orders, deliveries, product availability, and other service requirements.

➢ Coordinate with the Warehouse and Logistics teams to ensure timely and accurate delivery of customer orders.

➢ Monitor customer complaints, delivery issues, shortages, damages, and other service-related concerns and ensure timely resolution.

➢ Follow up on outstanding customer payments and ensure collections are made within the approved credit terms.

➢ Monitor customer credit limits and immediately report overdue accounts or credit-related concerns to the Sales Manager.

➢ Ensure that all sales transactions are carried out in accordance with company policies, approved pricing, discounts, credit terms, and promotional guidelines.

➢ Prepare quotations and negotiate prices and commercial terms within the authority delegated by Management.

➢ Monitor competitor activities, market prices, new products, promotions, and customer trends within the HoReCa market.

➢ Gather market intelligence and provide regular feedback to the Sales Manager regarding competitors, customer requirements, pricing, and market opportunities.

➢ Identify opportunities to introduce new products and increase the company’s share of customer purchases.

➢ Follow up on new product listings, product trials, samples, and customer approvals.

➢ Maintain accurate and updated customer information, including contact details, business requirements, purchasing patterns, credit status, and sales history.

➢ Ensure proper documentation of customer visits, orders, quotations, complaints, collections, and other sales activities.

➢ Monitor daily sales performance against assigned targets and take corrective action where required.

➢ Prepare and submit daily, weekly, and monthly sales reports as required by the Sales Manager.

➢ Maintain an effective sales route and customer visit plan to maximize market coverage and productivity.

➢ Ensure that all assigned customers are visited regularly according to their business potential and sales requirements.

➢ Develop strong relationships with purchasing managers, chefs, restaurant managers, owners, and other key decision-makers.

➢ Support product demonstrations, tastings, promotions, exhibitions, and customer-related sales activities when required.

➢ Coordinate with the Marketing, QA/QC, Warehouse, Logistics, and Finance teams to resolve customer and operational requirements.

➢ Ensure proper follow-up on customer returns, rejected products, damages, expiry-related concerns, and credit/debit note requirements in accordance with company procedures.

➢ Monitor customer stock levels and identify opportunities for repeat orders and additional sales.

➢ Promote higher-value and higher-margin products to improve overall sales profitability.

➢ Ensure effective utilization of company promotional activities and trade offers to maximize sales opportunities.

➢ Follow all company policies and procedures relating to sales, pricing, credit, collections, customer service, and business conduct.

➢ Maintain professional appearance, conduct, and communication while representing the company in the market.

➢ Ensure confidentiality of customer and company commercial information.

➢ Report any significant market development, customer issue, competitor activity, or business risk to the Sales Manager promptly.

➢ Contribute ideas and recommendations to improve sales performance, customer service, product availability, and HoReCa market penetration.

➢ Perform any other duties and responsibilities reasonably assigned by the Sales Manager / Management.

Pay: QAR4,050.00 - QAR4,850.00 per month

Work Location: In person