Product Director (Loyalty Sector)

Numer referencyjny: KRK/U

Lokalizacje: Kraków Comarch Loyalty is a global loyalty and marketing automation platform available as SaaS (Comarch Loyalty Cloud), External Cloud and On-Premise/Hybrid. The product is end-to-end, AI-powered, no-code and API-centric — serving retail, travel, banking, telco and FMCG across Europe, North America, MENA and APAC.

The customer engagement / loyalty / CDP market has entered a phase of aggressive consolidation and AI-led personalization. The rise of SaaS-native players (Talon.One, Antavo, Braze, Bloomreach), the push for composable MarTech and new privacy-first regulations all call for sharper product positioning, an accelerated roadmap and a bolder monetization strategy.

The Product Director role is a strategic response to this moment: a single owner of the product vision, reporting directly to the CEO, with a clear mandate to redefine the direction and pace of Comarch Loyalty's evolution. As this role requires close collaboration with our core teams and key markets, we are seeking a candidate based in Europe.

Candidate profile

• Significant product management experience in B2B SaaS technology companies (8+), including Head of Product / VP Product / Chief Product Officer level
• Proven track record of scaling a SaaS product from growth to scale-up stage
• Domain experience in loyalty / CDP / marketing automation / customer engagement / MarTech / CRM (at least one of these)
• Strong skills in positioning, pricing and packaging of SaaS products in enterprise environments
• Hands-on experience owning a product roadmap in a multi-stakeholder setting (CEO, Sales, R\&D, enterprise customers)
• Practice in Product-led / Sales-led growth models and in transforming organizations toward a product operating model
• Close working experience with R\&D and Delivery (agile, dual-track, milestones-based delivery)
• International mindset — has shipped products across multiple European markets and beyond
• Fluent English (C1+)

Nice-to-have * Experience transforming a legacy / on-premise product into a modern, cloud-native SaaS * Hands-on experience with AI/ML in marketing products (personalization, prediction, gen-AI) * Scale-up or PE-backed growth environment experience

Your responsibilities

• Define and own the long-term product vision for Comarch Loyalty and translate it into a clear, multi-horizon roadmap (now / next / later)
• Reposition the product — sharpen the value proposition and key differentiators against SaaS-native players and hyperscalers
• Take full ownership of the product lifecycle: discovery, definition, pricing \& packaging, GTM, adoption, retention and account expansion
• Lead and develop a strong product organization (Product Owners, Product Marketing, UX/Research)
• Partner closely with R\&D, Delivery, Sales, Marketing and Customer Success — break silos and operate as one product team
• Drive pricing and monetization strategy: subscription, usage-based, tiering and packaging of AI modules
• Bring evidence-based decision making — discovery, customer interviews, product telemetry, AI/data-led insights
• Represent the company externally: analyst relations, strategic clients and industry events

For you

• Personal development - You can participate in a number of specialist trainings
• Pioneer projects for the largest companies – We are working for clients all over the world, which lead us to open numerous foreign branches
• Friendly atmosphere - We really enjoy our integration meetings, like board games evenings, marathons, city games, bowling
• Stable employment – Comarch have been on the market for more than 30 years
• Business trips – If you want to travel and visit our other departments.