PPC Specialist

Job Description

2-5YEARS PPC EXPERIENCE REQUIRED

At Single Throw Marketing, we’re not looking for just any candidate — we’re seeking a driven, ambitious Paid Search Specialist who is passionate about delivering exceptional results and relentlessly pursues high impact performance for every single campaign.

This role is ideal for someone who thrives in a fast-paced environment and is motivated by continuous improvement, innovation, and delivering measurable success. If you’re someone who constantly pushes boundaries and takes full ownership of your work to help clients grow, we want you on our team.

Responsibilities include

Campaign Strategy \& Execution

• Developing and executing paid media campaigns (PPC, Meta) that precisely target audience segments and drive outstanding engagement, conversions, and acquisition results.
• Conduct thorough keyword research, audience targeting, and bid management, ensuring campaigns are strategically aligned with client goals.
• Demonstrate relentless attention to detail by continuously optimizing ad messaging and targeting tactics based on data and audience insights.

Collaboration:

• Partner closely with content and creative teams to craft high-performing, tailored ad creatives
• Collaborate with client success teams to deliver insightful performance reports and proactively implement enhancements that push campaigns to the next level.
• Clearly communicate campaign results and strategic recommendations to both internal teams and clients, embodying your role as a trusted lead.

Optimization \& Innovation:

• Monitor campaign performance using analytics and testing methodologies to fine-tune targeting, bidding strategies with a mindset of continuous perfection.
• Stay ahead of emerging trends, tools, and industry best practices, constantly seeking innovative ways to maximize campaign effectiveness and ROI.
• Fearlessly experiment with new ad formats, targeting options, and bidding strategies, always aiming to elevate performance beyond expectations.

Budget \& Performance Management:

• Manage paid media budgets strategically to maximize return on investment and meet aggressive campaign goals.
• Track and analyze KPIs such as conversion rates, store visits, and ROAS, taking initiative to make data-driven improvements.
• Deliver actionable insights from data analysis to refine strategies and relentlessly drive better results.

Qualifications:

• 2-5+ years of experience managing paid media campaigns across platforms such as Google Ads, and Meta Ads
• A strong understanding of audience targeting, and campaign optimization rooted in data-driven decision-making.
• Proficiency with analytics and reporting tools including Google Analytics and platform dashboards.
• Demonstrated ambition and a striving for excellence in campaign execution and performance improvement.
• Exceptional communication skills and a collaborative spirit that positions you as a dependable resource for clients and internal teams.

No third parties or search marketing firms will be considered.
If you think you’re the right person for this job, then email us to include your resume outlining your capabilities, along with any success stories that demonstrate your experience and ability to take ownership of this role.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

License/Certification:

• Google Ads Certification (Required)

Work Location: In person