Portfolio Growth & Digital Marketing Manager

We're looking for a Portfolio Growth \& Digital Marketing Manager to grow a portfolio of 10 consumer brands. You will identify which brands have the strongest commercial potential, build growth strategies for priority brands, and lead digital marketing, customer acquisition, retention, partnerships and ecommerce execution. This is not an entry-level ecommerce admin role - packing, dispatch and fulfilment are outsourced, so the focus is on strategy and hands-on execution that turns an existing brand collection into a focused, commercially disciplined, scalable portfolio.

Key Responsibilities

- Develop and execute digital marketing strategies for priority brands, managing paid advertising across Meta, Google, TikTok and other channels

- Plan and test ad creatives, audiences, messaging and offers while monitoring CAC, ROAS and contribution margin

- Grow organic social, short-form video, influencer, creator and affiliate programs

- Improve ecommerce conversion, average order value and repeat-purchase performance across the portfolio

- Build and optimise email/SMS marketing, retention automations, loyalty, referral and subscription programs

- Assess the commercial potential of all 10 brands and recommend which to scale, reposition, combine or discontinue

- Develop product launches, seasonal campaigns and promotional calendars

- Track revenue, margin, CAC, ROAS, AOV and LTV, and prepare regular performance reporting

- Identify partnership, wholesale, retail and marketplace opportunities

- Brief and manage external agencies, freelancers, developers and creators

What You'll Need

- Strong digital marketing experience across paid and organic channels, including Meta Ads and Google Ads

- Ecommerce experience, ideally with Shopify, and a track record improving conversion rates

- Email/CRM experience with platforms such as Klaviyo, Mailchimp or Customer.io

- Strong grasp of CAC, LTV, ROAS and contribution margin

- Brand positioning, content strategy and copywriting capability

- Influencer, creator and affiliate marketing experience

- Strong analytical, reporting and project-management skills

- Ability to work independently and juggle multiple brands in a small, founder-led business

Nice to Have

- Experience in beauty, skincare, wellness or consumer products

- Experience building or scaling small ecommerce brands

- SEO, Amazon marketplace, Canva or basic video editing skills

This is a full-time position

Pay: $85,000.00 – $95,000.00 per year

Work Location: In person