Photographer

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Job Description

Photographer \& Videographer (Group Level)

Department: Marketing / Brand Communications
Reports To: Brand Communications \& Content Strategist / Marketing Manager
Location: Group Level / Multi-Brand Support

Role Purpose

The Photographer \& Videographer (Group Level) is responsible for planning, producing, shooting, and editing high-quality visual content across all brands within the group. This role supports marketing campaigns, digital platforms, aggregator channels, corporate communications, and events by delivering compelling photo and video assets that align with brand standards, campaign objectives, and platform requirements.

The role ensures all visual outputs are delivered on time, technically optimized, and consistent with each brand’s identity, while efficiently managing multiple content requests across the group.

Key Responsibilities1) Photo \& Video Content Production

• Plan, shoot, and edit high-quality photo and video content for all brands within the group.
• Produce visual assets for:
• Social media platforms such as Instagram, TikTok, and Meta Ads
• Aggregator platforms such as Talabat, Snoonu, Rafeeq, and similar channels
• Campaign launches, product drops, and promotional initiatives
• Corporate communications, PR coverage, and internal/external events
• Ensure all visual outputs are aligned with:
• Approved creative direction
• Campaign objectives
• Brand guidelines for each concept or brand within the group
• Capture content that supports both brand storytelling and commercial performance across digital channels.

2) Creative Brief Execution \& Direction Adherence

• Execute photography and videography requirements based on briefs provided by the Brand Communications \& Content Strategist and/or marketing team.
• Develop a clear understanding of each content brief, including:
• Objective and purpose of the content
• Key message and campaign focus
• Target audience
• Required formats, dimensions, durations, and shot angles
• Translate approved creative direction into high-quality visual outputs without altering brand messaging or strategic intent.
• Ensure strong execution discipline and consistency across all assigned content requests.

3) Platform Readiness \& Technical Delivery

• Deliver all visual content in the correct formats and specifications for each platform, including:
• Meta platforms (Instagram \& Facebook)
• TikTok
• Google / YouTube
• Aggregator platforms
• Ensure all assets meet platform and campaign requirements, including:
• Correct aspect ratios such as 1:1, 4:5, 9:16, and 16:9
• High-resolution output
• Platform-optimized video durations
• Proper compression, export settings, and file organization
• Maintain technical accuracy and readiness of assets for publishing, advertising, and third-party platform uploads.

4) Timeline, Workflow \& Request Management

• Manage multiple content requests across brands in a structured and efficient manner.
• Plan and track:
• Incoming content requests from the marketing team
• Shoot calendars and production schedules
• Editing timelines and delivery deadlines
• Prioritize workload based on:
• Campaign urgency
• Launch deadlines
• Business priorities across brands
• Communicate proactively with relevant stakeholders regarding:
• Delays or production risks
• Capacity constraints
• Required approvals or dependencies
• Ensure all deliverables are completed within agreed timelines while maintaining quality standards.

5) Quality Control \& Revision Management

• Review all photo and video outputs before submission to ensure they meet required standards.
• Conduct quality checks on:
• Lighting, framing, composition, and visual clarity
• Brand consistency across all brands and concepts
• Technical specifications and export quality
• Implement revisions efficiently based on stakeholder feedback.
• Ensure final assets are approval-ready, polished, and free from avoidable errors that could lead to rework or delays.
• Maintain a high level of attention to detail in all final outputs.

6) Asset Organization \& Visual Content Management

• Maintain organized storage and filing of all photo and video assets for easy retrieval and future use.
• Ensure proper naming, categorization, and archiving of content by brand, campaign, and platform.
• Support the marketing team with accessible and well-managed visual libraries for ongoing and future content needs.
• Protect the integrity and consistency of brand visual assets across the group.

Core Accountabilities

The Photographer \& Videographer will be accountable for:

• Quality and consistency of all photo and video content produced across the group
• Timely delivery of all visual assets in line with campaign and launch deadlines
• Alignment with brand identity, creative direction, and campaign objectives
• Technical readiness of content for digital platforms, paid media, and aggregators
• Efficient management of multiple content requests and production timelines across brands

Key Skills \& Competencies

• Strong photography and videography skills with an eye for composition, lighting, styling, and storytelling
• Proficiency in photo and video editing software
• Strong understanding of content requirements across social, digital, and advertising platforms
• Ability to manage multiple shoots, edits, and deadlines simultaneously
• Strong organizational and time management skills
• Attention to detail and commitment to visual quality
• Ability to follow creative direction accurately while delivering polished execution
• Good communication and coordination skills when working with marketing and brand teams
• Flexibility to work across multiple brands, concepts, and campaign types

Preferred Experience \& Qualifications

• Proven experience in photography and videography, ideally within hospitality, F\&B, retail, lifestyle, or agency environments
• Experience creating content for social media, digital advertising, and aggregator platforms
• Strong portfolio demonstrating both photo and video work
• Familiarity with multi-brand content production and fast-paced campaign environments is preferred

Work Location: In person