PAID ADS SPECIALIST – GOOGLE ADS & FACEBOOK ADS

Job Summary

We are seeking a dynamic and results-driven Paid Ads Specialist with expertise in Google Ads and Facebook Ads to elevate our digital marketing efforts. In this role, you will develop, execute, and optimize paid advertising campaigns across multiple platforms to drive targeted traffic, generate leads, and maximize ROI. Your strategic mindset and analytical skills will be essential in crafting compelling ad content, managing budgets effectively, and continuously improving campaign performance. Join us to make a significant impact on our brand visibility and growth through innovative media buying strategies.

Responsibilities

• Design, implement, and manage comprehensive PPC (pay-per-click) campaigns on Google Ads and Facebook Ads platforms to meet marketing objectives.
• Conduct thorough keyword research using tools like Google Keyword Planner and integrate SEO best practices to enhance ad relevance and quality scores.
• Monitor campaign performance metrics using Google Analytics, Google AdWords, and Facebook Business Manager; analyze data to identify trends and opportunities for optimization.
• Optimize ad copy, visuals, targeting parameters, bidding strategies, and landing pages to improve click-through rates (CTR) and conversion rates.
• Manage media buying budgets efficiently across platforms, ensuring maximum ROI while maintaining brand consistency.
• Utilize tools such as DoubleClick and Google Tag Manager for tracking conversions, implementing remarketing strategies, and refining audience segmentation.
• Collaborate with the marketing team to align paid advertising efforts with overall marketing campaigns and branding initiatives.

Qualifications

• Proven experience managing successful Google Ads campaigns with a strong understanding of PPC campaign management principles.
• Hands-on experience with Facebook Advertising including audience targeting, ad creation, and campaign optimization.
• Knowledge of social media management tools and strategies for maximizing engagement across platforms.
• Familiarity with Google Analytics, Google AdWords, DoubleClick, Google Tag Manager, and SEO fundamentals.
• Strong analytical skills with the ability to interpret data insights into actionable strategies.
• Excellent communication skills for creating compelling ad content and collaborating with cross-functional teams.
• Ability to stay updated on the latest digital advertising trends, platform updates, and industry best practices.

Join us as a Paid Ads Specialist to harness your expertise in digital advertising platforms! Be part of a forward-thinking team dedicated to innovative marketing solutions that deliver measurable results. Your creativity combined with data-driven decision-making will help propel our brand to new heights!

Pay: £2,500.00-£3,000.00 per month

Work Location: Remote