Marketing Executive - Fitness & Wellness

We are looking for a creative and organized Marketing Executive to support the marketing activities of a women-focused fitness and wellness brand. The role will cover digital and traditional marketing, social media, public relations, advertising, events, content coordination, partnerships, and campaign reporting.

The ideal candidate is proactive, detail-oriented, confident in managing multiple marketing activities, and comfortable working with internal teams, agencies, influencers, vendors, and external partners.

Key Responsibilities

• Develop, coordinate, implement, and update marketing plans and promotional materials.
• Support public relations campaigns, brand awareness activities, advertising, and sales promotions.
• Manage and develop social media channels to increase engagement, visibility, and brand presence.
• Plan, coordinate, and publish relevant content across digital platforms.
• Engage with followers, influencers, ambassadors, partners, and online communities to support organic growth.
• Coordinate content creation, including photo shoots, video shoots, graphics, and campaign assets.
• Brief designers, agencies, photographers, videographers, and other vendors to ensure timely delivery of marketing materials.
• Monitor campaign performance, track key marketing metrics, and prepare regular reports.
• Support quarterly digital marketing strategies, including content planning and A/B testing where applicable.
• Maintain the company’s archive of digital images, videos, and marketing content.
• Coordinate events, partnerships, sponsorships, promotions, and brand collaborations.
• Work closely with gym teams, operations teams, fitness managers, and trainers to ensure marketing plans are aligned and executed on time.
• Ensure marketing materials are shared with relevant teams ahead of campaign launch dates.
• Coordinate with external agencies and vendors to ensure deliverables are completed as required.
• Perform other related duties based on departmental needs.

Working Relationships

Internal:

• Marketing team
• Gym, operations, and fitness managers
• Fitness trainers
• Business and support teams

External:

• Social media and creative agencies
• Photographers and videographers
• PR agencies
• Influencers and brand ambassadors
• Printing, production, mall, tenant, and third-party vendors
• Brand partners and sponsors

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• 1-5 years of experience in marketing, digital media, social media management, public relations, or agency work.
• Experience in fitness, wellness, lifestyle, retail, hospitality, or consumer-facing brands is an advantage.

Pay: KD500.000 - KD750.000 per month

Work Location: In person