Marketing Executive

We are looking for a creative, proactive, and results-driven Marketing Executive to join our growing team. This role is ideal for someone who is passionate about digital marketing, social media, and building meaningful brand engagement. You will play a key role in executing marketing campaigns, creating compelling content, and collaborating with influencers, partners, and vendors to drive brand awareness and sales across our retail and wholesale channels.

Key Responsibilities

• Curate, create, and schedule engaging promotional content across various social media platforms, including Facebook, Instagram, TikTok, Xiaohongshu (RED), and other relevant digital channels.
• Plan and execute marketing campaigns that align with brand objectives, product launches, seasonal promotions, and business goals.
• Source, coordinate, and manage relationships with Key Opinion Leaders (KOLs), influencers, User-Generated Content (UGC) creators, and affiliate partners to maximise campaign reach and effectiveness.
• Monitor campaign performance and prepare post-campaign reports with insights and recommendations for future improvements.
• Liaise with external partners, vendors, agencies, and collaborators to coordinate promotional activities, marketing assets, and campaign timelines.
• Assist in communicating promotional mechanics, marketing initiatives, and campaign requirements clearly to internal teams, retail partners, and external stakeholders.
• Coordinate the production of marketing materials, including digital creatives, videos, promotional collateral, and point-of-sale materials.
• Support the planning and execution of product launches, retail activations, exhibitions, and promotional events.
• Ensure all marketing content and communications are consistent with the company's branding guidelines and marketing strategy.
• Stay updated with market trends, competitor activities, social media developments, and emerging digital marketing opportunities.
• Provide administrative and operational support for the marketing department as required.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.
• 1–3 years of experience in marketing, social media, e-commerce, or retail marketing is preferred.
• Experience working with KOLs, influencers, affiliate marketing, or content creators will be an advantage.
• Strong understanding of social media platforms and current digital marketing trends.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail and good organisational skills.
• Able to manage multiple projects and work effectively in a fast-paced environment.
• Proficient in Microsoft Office applications. Knowledge of Canva, Adobe Creative Suite, CapCut, or similar content creation tools is an advantage.
• Self-motivated, resourceful, and a strong team player with a positive attitude.

Pay: RM2,500.00 - RM3,000.00 per month

Work Location: Remote