Marketing & Communication Executive

ROLE PURPOSE

As Marketing \& Communication Executive, you own execution across two Kayangan Holdings brands — KL Living (interior design, full turnkey, custom fabrication) and Kayangan Gallery (events, weddings, corporate setups). Your primary job is to bring qualified leads through the door, especially for KL Living which has zero paid lead-gen running today. You will also execute paid ads, content posting, campaign management, lead capture, and reporting. You make the marketing engine actually run. This is a hands-on role, not a strategy role.

KEY RESPONSIBILITIES

a. PAID ADVERTISING - YOUR MOST IMPORTANT SKILL

• Set up, run, and optimise Meta Ads (Facebook + Instagram) for both brands
• Set up, run, and optimise Google Ads (Search + Performance Max) for both brands
• Build and maintain retargeting audiences across both brands' pixels
• Build look-alike audiences from existing client lists
• A/B test ad creative weekly - copy, visuals, audience, placement
• Manage monthly ad budget (to start, scale based on results)
• Weekly campaign performance review with MD

b. LEAD CAPTURE AND ROUTING

• Set up lead forms on Meta Ads, Google Ads, and websites
• Set up auto-response WhatsApp / email confirmation for inbound leads
• Tag every lead with source (which campaign, which ad, which keyword)
• Pass qualified leads to MD/Sales (KL Living) or Events team (Kayangan Gallery) within 2 hours
• Maintain shared lead tracker - both brands use same tool, brand-tagged

c. CRM AND LEAD DATABASE (LIGHT-WEIGHT)

Foundational hygiene work - not strategic. Keep the database healthy so leads do not fall through the cracks.

• Maintain shared lead database across both brands using basic CRM tool (Notion / HubSpot Free / Airtable)
• Tag every lead by source, brand, status, and interaction history
• Set up basic re-engagement triggers - 30-day and 90-day touchpoints for dormant leads
• Pass active leads to MD / Sales / Events for closing
• Quarterly review of database health: duplicates, outdated entries, conversion patterns

d. CONTENT PRODUCTION AND PUBLISHING

• Capture content from completed projects (KL Living finished homes, Kayangan Gallery completed events)
• Edit and post 3 – 4 times per week on Instagram per brand (Reels, posts, stories)
• Maintain weekly TikTok presence (1–2 posts per brand)
• Write captions in Kayangan Holdings brand voice - sophisticated, culturally grounded, bilingual where natural
• Coordinate photographer / videographer bookings for project shoots when commissioned by MD; brief them on creative direction set by MD; manage shoot day logistics and asset delivery

e. CONTENT CALENDAR

Healthy split: MD owns big themes; you propose ideas within those themes and execute everything. Weekly review with MD ensures no surprises.

• Maintain monthly content calendar in shared tool (Notion / Google Sheets / Trello) - MD owns big themes; you fill in daily content within those themes
• Propose 4–6 content ideas per week per brand, MD reviews and approves weekly
• Write captions, source images/visuals from project archives, edit and schedule posts
• Tag every piece by brand, format, campaign, and goal
• Track posting schedule adherence (target 90%+)
• Calendar must be 30 days ahead at all times - never less than 7 days of content scheduled in advance

f. WEBSITE MANAGEMENT

• Maintain content currency on both brand websites - project portfolio updates, latest events, new services
• Update copy, images, and project galleries within 7 days of new content availability
• Manage SEO basics: meta titles, descriptions, image alt-tags, page load speed checks
• Set up and maintain Google Analytics + Search Console for both sites
• Track monthly organic traffic, top-performing pages, conversion paths
• Coordinate with web developer / agency for technical issues, redesigns, or major updates
• Monitor uptime, broken links, form submissions weekly
• Ensure website lead forms feed into shared lead tracker with proper source tagging

g. CUSTOMER TESTIMONIALS AND REVIEWS

• Collect reviews from completed projects (KL Living) and events (Kayangan Gallery)
• Format and post testimonials weekly across own channels
• Respond to all Google + Instagram + Facebook reviews within 48 hours
• Maintain testimonial library for sales / proposal use

h. AWARDS AND RECOGNITION

• Track relevant industry awards (PAM Awards, Asia Pacific Property Awards, wedding industry awards, F\&B design awards)
• Coordinate submission materials when MD identifies an award to enter
• Manage submission deadlines and follow-up

i. CAMPAIGNS AND SEASONAL PUSHES

• Plan and execute monthly content themes per brand
• Launch seasonal campaigns: Hari Raya, year-end, wedding season, school holiday
• Coordinate cross-brand campaigns where they make sense (KL Living + Kayangan Gallery housewarming bundles, etc.)
• Build retargeting flows that move leads between the two brands when behaviour signals fit

j. REPORTING AND ACCOUNTABILITY

• Weekly campaign performance report to MD, every Monday
• Monthly leads-by-source attribution report - which channel brought what
• Quarterly review: ad spend vs. leads delivered vs. closed deals (work with Sales/Events to track full funnel)
• Document what works for each brand - build internal playbook over time

k. BRAND VOICE AND QUALITY

• Maintain Archi Luxe aesthetic across both brands - cream / gold / sage / terra palette family
• Never post without MD review during first 90 days; relaxed to spot-check after probation
• Protect cultural sensitivity - Mughal / Persian / Aceh / colonial Malaya references must be accurate, not stereotyped
• Bilingual posts: English-led for premium positioning, Bahasa Malaysia where it lands naturally
• Maintain brand asset library - central repository of logos, fonts, photos, templates accessible to team; update when MD commissions new materials

l. OFFLINE MARKETING - COORDINATION AND EXECUTION

This role is not pure digital. You support MD on offline visibility - print, events, PR, and partnerships.

i) Print collaterals

• Coordinate production of brochures and business cards (creative led by MD/external designer)
• Manage printer relationships, quotes, delivery timelines

ii) Events and exhibitions

• Coordinate booth presence at property fairs, wedding fairs, design expos
• Capture content during events for social amplification

iii) PR and media - execution support

• Draft pitches and follow-ups when MD identifies media targets (magazines, blogs, podcasts)
• Maintain media kit - company background, founder bio, project portfolio, high-res images; update quarterly
• Maintain media contact database (journalists, editors, podcast hosts in design / lifestyle / property / wedding industry)
• Route incoming media inquiries to MD same day; handle logistics (scheduling, sending images, confirming details)
• Track brand mentions weekly via Google Alerts and manual checks; compile monthly clippings report
• Amplify any media feature within 24 hours across own channels (Instagram, Eurostaffs, WhatsApp)

iv) Partnership coordination

• Maintain referral partner list (architects, real estate agents, hotels, vendors)
• Track cross-promotion deliverables when partnerships go live
• Coordinate logistics for influencer collaborations when MD initiates (product / event invites, deliverable tracking)

REQUIRED SKILLS

a. HARD REQUIREMENTS (MUST-HAVE, SCREEN FOR THESE)

• Demonstrated experience running Meta Ads (Facebook + Instagram) — must show real campaigns with results, not just “managed social media”
• Demonstrated experience running Google Ads (Search + Performance Max minimum)
• Comfortable with lead form ads, retargeting, look-alike audiences, conversion tracking via Meta Pixel + Google Tag Manager
• Ability to capture, edit, and post Instagram Reels and TikTok content (basic videography, CapCut or similar)
• Familiar with web analytics - Google Analytics + Search Console (read traffic data, identify top pages, set up basic events)
• Comfortable with at least one CRM tool (Notion, HubSpot, Airtable, or similar) for lead database management
• Bilingual: fluent English and Bahasa Malaysia, both spoken and written
• Strong copywriting in both languages

b. STRONG PLUS

• Experience marketing in design / events / hospitality / premium services industry
• Existing portfolio of past campaigns with measurable results (CPL, ROAS, conversion data)
• PR and media relations experience (pitched journalists, secured features, managed press kits)
• SEO basics — meta tags, alt-text, page speed, basic on-page optimisation
• Familiar with Canva Pro, Meta Business Suite, Google Analytics, basic Photoshop
• Knowledge of Malaysian premium consumer behaviour
• Familiarity with WhatsApp Business API for marketing automation

c. NOT REQUIRED BUT HELPFUL

• Photography / videography production
• Email marketing tools (Mailchimp, Klaviyo)
• WordPress / Webflow / Wix admin basics for website edits
• 2–4 years in Marketing role with direct paid ads execution responsibility (not just oversight or strategy)
• Diploma or degree in Marketing, Communications, Mass Comm, Design, or related field
• Track record of campaigns delivering measurable lead generation results
• Reference from previous employer who can speak to ad performance and reliability
• Portfolio of past campaign work submitted with application

COMPENSATION \& BENEFITS

Performance is measured against a separate KPI Framework document, reviewed monthly in 1:1 check-ins and quarterly in formal reviews. The KPI Framework is provided on Day 1 of employment and updated periodically as priorities evolve.

Compensation

• Base salary: RM 3,500 – RM 6,000 per month (depending on portfolio, ads experience, and PR/communications skill)
• Performance bonus: Reviewed annually at management's discretion, based on individual contribution and company performance
• Annual review: Salary and scope review at 12 months
• Statutory contributions: Standard EPF, SOCSO, EIS per Malaysian employment law

Pay: RM3,500.00 - RM6,000.00 per month

Benefits:

• Additional leave
• Cell phone reimbursement
• Free parking
• Health insurance
• Maternity leave
• Meal allowance
• Opportunities for promotion
• Professional development
• Work from home

Ability to commute/relocate:

• Bangi: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Diploma/Advanced Diploma (Preferred)

Experience:

• Marketing: 2 years (Required)

Work Location: In person