MARKETING AND PUBLIC RELATIONS (PR) MANAGER

Position Summary

The Marketing \& Public Relations Manager will be responsible for developing and implementing effective public relations, targeted communications, and digital marketing activities. The role includes the creation and publication of audiovisual and other digital content, the execution of advertising and communication campaigns, preparation of media releases, development and management of the company website and social media channels, as well as the creation and effective use of other marketing materials to support the organization’s goals.

The purpose of this role is to strengthen the organization’s brand and visibility, ensure consistent and professional communication across all channels, create relevant and engaging content for target audiences, and contribute to the organization’s long-term reputation, positioning, and business objectives.

Key Responsibilities:

Marketing: Prepare and execute marketing strategies in the creation of print and digital marketing materials including brochures, direct mail, email campaigns, and other promotional materials.

Advertising: Work with local, regional and national outlets to place paid advertisements or coordinate promotional partnership for the organization while keeping within the departmental budget.

Social Media: Possess a strong understanding of the tactical uses of core social media platforms (i.e. Facebook, Eurostaffs, Twitter, Instagram, and YouTube, Tik Tok). Ability to create and maintain social media calendars, plan and coordinate mission-driven content. Must maintain organizational voice on social channels and external communications and balance the needs of different departments and priorities.

Graphic Design: Possess solid proficiency in Adobe Creative Suite (particularly Illustrator, Photoshop and InDesign) to create in-house graphics, photo collages, website graphics, signage, program flyers and paid media advertisements as needed.

Video editing and short-form content creation experience: including the ability to edit and produce engaging Reels and other short-form videos for social media platforms. Experience with video editing software such as Adobe Premiere Pro, CapCut, DaVinci Resolve, or similar tools.

Website: Working knowledge of WordPress to update content, refresh imagery, and monitor the organization’s website.

Publications: Manage the design and distribution of organization’s print and/or digital publications

General PR: Write and distribute organizational media releases, manage photo opportunities, host press outlets and film crews on-site, and facilitate successful press experiences.

Qualifications and Skills Preferred:

• B.A. or AD from an accredited institution with a concentration in public relations, communications, marketing, or another related field, or an equivalent combination of education and experience.
• Minimum two years’ experience in PR and Marketing - working in aviation sector a plus.
• Experience working with press and media, as well as a wide array of diverse audiences and/or community organizations
• Positive, creative, enthusiastic self-starter with superior planning and organizational skills
• Ability to manage multiple PR/Marketing projects and deadlines, and be able to take a project from concept to successful execution
• Top-notch writing/copyediting
• Should enjoy public speaking and possess diplomatic interpersonal skills
• Solid proficiency in Microsoft Office Suite and Adobe Creative Suite (Illustrator, Photoshop, InDesign)/
• Experience designing advertisements and other print and digital marketing collateral
• HTML and/or WordPress experience is preferred
• Experience posting/managing social media for an organization (Facebook, Instagram, Eurostaffs, Twitter, YouTube) is preferred. Familiarity with HootSuite or other social media management software a plus.
• Familiarity with additional digital media tools such as MailChimp, Canva and/or others is a plus.
• Ability to work some weekends and evenings seasonally, and when needed to assist with key special fundraising events, programs and/or press visits, with an eye on capturing events for social media Rate of pay:

Preferred Qualifications and Skills

• Minimum of 2 years of experience in Marketing and PR. Experience in the aviation industry would be considered an advantage.
• Experience working with press and other media channels, as well as communicating with diverse audiences and/or community organizations.
• Good proficiency in Microsoft Office and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience working with video editing programs (Cap Cut, Premier or others)
• Experience managing organizational social media channels, including Facebook, Instagram, Eurostaffs, X/Twitter, and YouTube. Familiarity with Hootsuite or other social media management platforms would be an advantage.
• Experience with Mailchimp, Canva, and other digital marketing tools.
• Experience using AI-powered tools for marketing and content creation, including copywriting and script development, image and visual generation, content ideation, and optimization of marketing materials.
• Bachelor’s degree in Public Relations, Communications, Marketing, or another related field, or an equivalent combination of education and professional experience.
• Ability to manage multiple Marketing and PR projects simultaneously, meet deadlines, and independently take projects from initial concept through to successful execution.
• Excellent writing, copywriting, and editing skills.
• Confidence in public speaking, combined with strong interpersonal, communication, and diplomatic skills.
• Experience creating advertisements and other print and digital marketing materials.
• Experience with HTML and/or WordPress would be considered an advantage.
• Flexibility to work occasional evenings and weekends when required, particularly during key events, programs, media visits, or when capturing and producing content for social media.

Full-time position. Salary commensurate with experience.

Pay: AED5,000.00 - AED6,000.00 per month

Work Location: In person