Influencer Business Development Specialist (Malaysia)

Location: Trillion, Level 15-5, 388 Jalan Tun Razak, Kampung Datuk Keramat, 55000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Job Type: Full-time

About the Role

We are seeking a proactive and well-connected Influencer Business Development Executive to join our team in Kuala Lumpur. In this role, you will be responsible for identifying, recruiting, and managing local influencers and content creators to support brand collaborations, short-form video campaigns, livestream promotions, and TikTok Shop affiliate partnerships.

The ideal candidate is familiar with the Malaysian influencer ecosystem and has experience working with KOLs/KOCs, influencer marketing campaigns, affiliate programs, and social commerce initiatives.

Key Responsibilities

• Identify, develop, and maintain relationships with Malaysian influencers across TikTok, Instagram, Facebook, and other social platforms.
• Source influencers specializing in beauty, skincare, cosmetics, women's products, lifestyle, motherhood, and Chinese-language content.
• Build and maintain a comprehensive influencer database, including audience demographics, content style, engagement metrics, pricing, and collaboration history.
• Conduct influencer outreach and present partnership opportunities, commission structures, and campaign details.
• Coordinate product seeding, content creation, livestream collaborations, and affiliate marketing campaigns.
• Manage the full influencer collaboration process, including negotiation, scheduling, briefing, sample delivery, content review, and performance tracking.
• Work closely with livestream operations, content creators, editors, and marketing teams to maximize campaign effectiveness.
• Support TikTok Shop Affiliate and livestream sales initiatives through strategic influencer partnerships.

Qualifications

• Malaysian citizen or local candidate familiar with the Malaysian influencer landscape.
• Minimum 1 year of experience in Influencer Marketing, KOL/KOC Management, Influencer Business Development, Affiliate Marketing, Social Commerce, or related fields.
• Strong understanding of TikTok Shop, affiliate marketing, livestream sales, and influencer collaboration models.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to independently source, engage, and manage influencer partnerships.
• Organized and detail-oriented with strong project management abilities.

Preferred Qualifications

• Existing network of Malaysian influencers, KOLs, or KOCs.
• Experience working with beauty, skincare, cosmetics, personal care, lifestyle, or maternity brands.
• Experience managing TikTok Shop Affiliate collaborations.
• Chinese/Mandarin language proficiency is a strong advantage.
• Familiarity with the Malaysian creator and social commerce ecosystem.

What We Offer

• Competitive salary package
• Career growth opportunities in influencer marketing and social commerce
• Collaborative and fast-paced work environment
• Opportunity to work with leading creators and brands in Malaysia

Apply now and become part of a growing team driving influencer marketing and livestream commerce success in Malaysia.

Pay: RM5,000.00 - RM7,000.00 per month

Experience:

• Influencer Marketing or KOL/KOC Management: 1 year (Required)
• Beauty/Cosmetics: 1 year (Required)

Work Location: Remote