Head of Marketing Operations

Metlifecare is redefining retirement living, creating vibrant communities where people genuinely feel at home. We’re now looking for an exceptional Head of Marketing Operations to lead performance marketing, digital strategy, CRM, and campaign delivery across our portfolio of villages.

This is a rare opportunity to step into a pivotal leadership role where you will blend strategic thinking with commercial execution to drive growth, customer engagement, and measurable business outcomes.

The Role:

Reporting to the Chief Sales \& Marketing Officer, this position will lead demand generation, campaign execution, digital performance, and marketing systems across Metlifecare. This includes delivering marketing activity that supports both the Metlifecare master brand and the effective promotion of individual villages within a branded house of villages model.

This position will suit a commercially minded marketing leader who thrives on combining customer insight, data, technology, and creativity to deliver measurable impact.

Key areas of responsibilities:

• Lead integrated marketing campaigns that drive leads and occupancy growth
• Oversee digital channels including paid media, website, SEO/SEM, email, and social
• Optimise customer journeys, lead conversion, and marketing ROI
• Own CRM, marketing automation, and customer nurture strategies
• Drive data-led marketing performance and reporting
• Lead marketing operations, budgets, systems, and agency management
• Develop and mentor a high-performing marketing operations team
• Partner closely with sales, brand, and village teams to align marketing activity with business goals

About you:

You will be a commercially minded marketing leader with strong experience across digital marketing, customer engagement, and marketing operations in complex, customer-focused environments, including:

• Significant senior marketing leadership experience
• Expertise across digital marketing, CRM, automation, and campaign delivery
• Strong commercial acumen with a proven ability to drive growth and ROI
• Experience leading high-performing teams and cross-functional stakeholders
• Data-driven mindset with strong customer and brand focus
• Excellent communication, influencing, and strategic leadership capability
• Experience within property, retirement living, healthcare, or multi-site consumer businesses will be highly regarded.

A rare opportunity to shape how one of New Zealand’s leading retirement living providers connects with customers and communities in a rapidly evolving sector.

About Us:

Established in 1984, Metlifecare is a leading owner and operator of retirement villages, providing rewarding lifestyles and care to more than 7,200 New Zealanders. We pride ourselves on providing retirement communities in which people are empowered to be the very best version of themselves.

Company Benefits

• 3 paid wellness days per annum
• 1 paid day of leave to celebrate your birthday each year
• Health Insurance - automatic cover free to all permanent staff
• 26 weeks of parental leave on full pay and 5 days paid leave for partners.
• Kiwisaver payments continued for those opted in over the age of 65 years
• Employee assistance program (EAP)
• Access to thousands of online training modules and courses from some of the world's leading learning specialists
• Education, Development and Training Support

How to apply

Please apply by clicking on the below APPLY NOW button or by visiting our careers page www.careers.metlifecare.co.nz/home

Follow us on our socials @metlifecarecareers

Job Details

Reference # 49397

Location(s) Newmarket (Metlifecare Support Office)

Expertise Marketing

Job level(s) Qualified, Experienced

Work type(s) Permanent full-time

More details (document) Head of Marketing Operations - 2026.pdf