Global Digital Product & Experience Manager

Global Digital Product \& Experience Manager Country: Spain IT STARTS HERE

Santander ( www.santander.com ) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.

This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

The Wealth Management \& Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present.

THE DIFFERENCE YOU MAKE

Santander Insurance is looking for a Global Digital Product \& Experience Manager based out of Madrid .

As Global Digital Product \& Experience Manager, your mission will be to:

Ensure effective execution of the digital insurance product roadmap. Elevate digital customer experience standards across all channels. Coordinate structured follow-up of digital performance across markets. Translate strategic priorities into actionable product and experience initiatives.

You will operate at the intersection of Product, Experience and Market Coordination, ensuring that global strategic priorities are effectively executed and consistently implemented across markets.

We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for:

• Ensure effective execution of the digital insurance product roadmap.
• Elevate digital customer experience standards across all channels.
• Coordinate structured follow-up of digital performance across markets.
• Translate strategic priorities into actionable product and experience initiatives.

You will operate at the intersection of Product, Experience and Market Coordination, ensuring that global strategic priorities are effectively executed and consistently implemented across markets.

KEY RESPONSIBILITIES

Digital Experience Leadership (Cross-Channel)

• Lead the definition and evolution of the end-to-end digital insurance experience across app, web and assisted channels.
• Drive journey simplification, friction reduction and customer-centric design principles.
• Identify structural UX barriers impacting conversion and engagement.
• Ensure cross-channel consistency between digital and assisted environments.
• Collaborate closely with the CRO \& Experimentation Lead to embed behavioral insights into journey design.
• Establish scalable UX standards and design guidelines across markets.
• Support countries in diagnosing experience gaps and defining improvement action plans.

This role is accountable for continuously improving the effectiveness and consistency of digital insurance journeys across markets.

Global Product \& Squad Ownership

• Act as functional owner of the Digital Insurance squads (e.g., Daily Insurance and Protection Product squads).
• Govern backlog prioritization based on business impact and funnel performance.
• Ensure alignment between product roadmap and defined growth objectives.
• Coordinate closely with Technology and BECO teams to ensure timely and effective delivery.
• Monitor delivery progress and address cross-functional dependencies.

This role ensures that product development initiatives are structured, prioritized and executed in line with business impact.

Cross-Country Coordination

• Act as the main coordination point between Global and local digital insurance teams.
• Establish structured governance routines (e.g., performance reviews, roadmap alignment sessions).
• Monitor action plan execution across markets.
• Ensure consistent implementation of global initiatives and standards.
• Identify performance gaps and support corrective action plans.

This role ensures disciplined execution and alignment across markets.

KPI Follow-up \& Performance Governance

• Work closely with the Digital Analytics Lead to ensure transparency and comparability of KPIs.
• Track Digital Share, Conversion Rate, LTV/CAC and customer growth performance across markets.
• Ensure action plans are clearly linked to measurable performance impact.
• Support preparation of structured performance materials for senior stakeholders.

Best Practice Identification \& Scaling

• Identify high-performing initiatives across markets.
• Develop structured playbooks to replicate successful initiatives.
• Foster knowledge sharing and cross-country collaboration.
• Ensure systematic documentation of learnings and scalable initiatives.

WHAT YOU’LL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

• At least 15 years of professional experience, with strong exposure to digital product, customer experience and transformation roles. (Required)
• Proven experience leading cross-channel digital experience optimization initiatives. (Required)
• Experience owning product backlogs and working closely with technology teams. (Required)
• Experience working with attribution models and performance measurement frameworks. (Required)
• Experience scaling paid media across multiple markets. (Required)
• Hands-on experience designing, executing and analyzing A/B and multivariate tests. (Required)
• Experience coordinating multiple international markets. (Required)
• Experience operating in large, matrix organizations. (Required)
• Experience in insurance, banking or financial services. (Preferred)

Education

• Bachelor’s degree in Business, Engineering, Marketing or related field. (Required)
• MBA or postgraduate studies. (Preferred)

Languages

• Fluent in English and Spanish. (Required)
• Portuguese. (Preferred)

Hard Skills

• Strong understanding of digital funnel dynamics and business impact drivers. (Required)
• Hands-on experience with digital analytics tools (Google Analytics 4, Adobe Analytics, Adobe Target or similar). (Required)
• Strong hands-on experience with Google Ads. (Required)
• Strong hands-on experience with Meta Ads. (Required)
• Strong hands-on experience with Campaign Manager 360. (Required)
• Strong hands-on experience with Google Analytics 4. (Required)
• Strong hands-on experience with tag management tools. (Required)
• Understanding of SEO and organic growth principles. (Required)
• Familiarity with AI-driven search environments and emerging digital acquisition channels. (Required)
• Strong understanding of behavioral science and user psychology principles. (Required)

Soft Skills

• Structured, analytical and performance-oriented mindset.
• Strong execution discipline and accountability.
• Excellent stakeholder management and communication skills.
• Ability to influence stakeholders across functions and geographies.
• Comfortable operating in international, multicultural environments.

WE VALUE YOUR IMPACT

Your contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.

We’re enable our teams to go beyond through global opportunities and broad career paths.

Flexibility that works. Enjoy a hybrid working models—some days remote, some days onsite with your team—along with flexible hours.

Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy ( www.santanderopenacademy.com )

Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us.

Financial advantages. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more.

Your health is our priority. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing.

We know family is everything. That’s why we offer childcare support and family-friendly programmes tailored to each life stage.

Always by your side. Get access to Santander Contigo, our program for employees and their families offering legal, emotional, and administrative advisory services.

Extra benefits. Gym/WellHub membership, medical centers in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that’s only the beginning—we’ll tell you more when you join!

We’re here to keep you motivated, help you reach your goals, and celebrate your progress, every step of the way.

LOCAL COMPLIANCE

Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.

WHAT TO DO NEXT

If this sounds like a role you are interested in, then please apply.

READY TO TAKE THE NEXT STEP IN YOUR JOURNEY?