Product Manager - Ecommerce

About Fitness \& Lifestyle Group

Fitness \& Lifestyle Group ( FLG) is Asia Pacific's largest group of corporately owned health and wellness clubs — 310+ locations, 600,000+ members, and five of the region's most recognised fitness brands: Fitness First Australia, Goodlife Health Clubs, Jetts Fitness, Zap Fitness and Barry's .

We're headquartered in Australia with regional offices across South East Asia, and we're on a mission to help our global community live stronger, happier lives.

The Opportunity

We’re reimagining how people discover, join and experience fitness - starting with the moments that matter most.

For many, their journey with us begins online. It’s where intent is formed, decisions are made, and trust is built. We’re transforming that experience from a transactional pathway into something far more meaningful: a personalised , insight-led journey that connects each individual to the right membership, the right support, and ultimately, better health outcomes.

In th e newly created role of Product Manager \| Ecommerce you will have an opportunity to shape the digital front door of one of Australasia’s largest fitness portfolios. Y ou’ll lead the evolution of our web and ecommerce experience into a seamless, intelligent ecosystem - one that brings together marketing, sales, s ervice and billing into a single, cohesive journey. From first click through to ongoing membership management, every interaction will be designed to feel relevant, e ffortless and human.

Working at the intersection of product, technol ogy, and customer experience , you won’t just de fine th e vis ion - you’ l l be hands-on in bringing it t o life. From i deation through to build, launch and optimisation , you’ll work closel y with development teams to deliver real solutions, embed agile ways of working, and continuously improve the experience through data and customer insight. Partnering closely with marketing, you’ll leverage Martech and AI to unlock smarter personalisation , optimise conversion, and reimagine the membership purchase moment as something guided, goal- led and genuinely helpful.

You will play a key role across Customer Platforms, Payments and Marketing Technology transformation initiatives, ensuring the web becomes the most trusted, highest-converting and most valuable entry point in the member journey.

With our ongoing migration to Salesforce, there is a significant opportunity to build strong foundations while shaping what comes next. You will balance enabling this transition with delivering forward-looking capabilities - ensuring we not only modernise our platforms, but unlock meaningful improvements in customer experience, personalisation and commercial performance.

If you’re driven by creating digital experiences that don’t just convert but connect - and you thrive on owning delivery as m uch as dir ecti on - this is your chance to make a meaningful impact a t scale.

Key Responsibilities

• Alongside the Head of Product Delivery and wider Product team, development and delivery of a digital product roadmap which results in an increase in conversions, member acquisition, retention, engagement and satisfaction
• Working closely with the wider Product team to develop continuous discovery approaches to enable data-driven member-centric continuous delivery
• Working alongside the Marketing and MarTech team members to identify and deliver enhancements that optimise acquisition funnels and existing customer journeys, including CRO and SEO
• Nurturing and developing the Agile, data-driven, customer-centric culture in our team and the wider business
• Helping bring new membership strategies, products and pricing to life, and identifying other revenue-generating initiatives based on domain and industry knowledge
• Serving the team in a Product Owner capacity including keeping the product backlog populated, refined and prioritised based on the product roadmap prioritisation
• Playing a “hands-on” role in testing and support the team’s testing function as required
• Providing on-going 3rd line support where required for production queries where you are the SME
• Developing and maintaining relevant User Guides and other required hand-over documentation enabling the wider business to understand and be able to support changes
• Development and monitoring of OKRs and metrics as a way of measuring success and ensuring the team (via products) are delivering value to the business and customers About You

You’re a hands-on product leader with a track record of delivering end-to-end digital experiences across ecommerce, checkout and self-service journeys. You’re as comfortable setting direction as you are working closely with development teams to bring solutions to life in agile environments.

You understand how to connect ecommerce, CRM, payments and martech to create seamless, high-performing customer journeys, and you use data, experimentation and insight to continuously improve conversion and experience. Commercially minded and customer-led, you’re motivated by building products that don’t just launch - but deliver real impact.

Experience and Qualifications

Essential

• Comparable experience in a Ecomm biased Product Manager role
• Experience in execution of continuous discovery and delivery practices
• Experience collaborating across various tools including multiple CMSs, E-commerce platforms, Testing tools, Analytics Platforms and Design tools
• Experience developing product across extensive and evolving tech stacks
• Experience in use of A/B testing processes to provide insights for data-driven decision making
• Experience using analytics data to make informed decisions that will drive conversion, customer engagement and revenue growth

• Experience in working alongside Marketing team members to support CRO and SEO-related changes which impact Digital Products Desirable

• Experience in working in an Agile, cross-functional, hybrid co-located/virtual product team

• Experience using Atlassian’s Jira Discovery or similar tool to manage prioritisation of a roadmap, record relevant insights, track progress and link dependencies

• Experience using Atlassian’s Jira in conjunction with Confluence (or similar) for writing and refining user stories, backlog management and sprint management In return we offer you

• Complementary all access Goodlife Gym Membership, plus one for a friend

• FLG is committed to promoting a healthy work-life balance. We offer a hybrid work model, mixing 60/40 office (Monday, Tuesday and Thursday) and work-from-home responsibilities.
• Modern open-plan office with onsite cafe and complimentary barista coffee
• Anniversary leave days and additional complimentary memberships through FLG's Recognition of Service Program
• Be recognised and rewarded by your peers for living our values with FLG's People's Champion awards
• Enjoy exclusive employee discounts with industry leading fitness, travel, fashion and retail brands through FLG's partner discount program
• Employee Assistance Program

Our commitment to diversity \& inclusion

At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.

We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.

Apply Now!