Digital Marketing Specialist

Key Responsibilities

• Campaign Strategy: Plan and execute digital marketing campaigns across multiple channels, including SEO, SEM, social media, email, and paid ads. [1, 2]
• Content Creation: Write compelling copy for ads, social posts, emails, and blogs, and collaborate on visual assets. [1, 2]
• Search Optimization (SEO): Improve website rankings and organic traffic through keyword optimization and technical best practices. [1, 2]
• Paid Advertising (PPC): Manage and optimize paid campaigns on platforms like Google Ads and Meta Ads Manager to maximize return on investment (ROAS). [1, 2]
• Data Analytics: Monitor web traffic, track key performance indicators (KPIs), use tools like Google Analytics, and report on campaign performance. [1, 2]
• Market Research: Analyze consumer behavior, track competitor strategies, and stay updated on emerging digital marketing trends. [1, 2]

Requirements \& Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 2–4 years of hands-on experience in a digital marketing role.
• Technical Skills: Proficiency with SEO tools, PPC platforms, Google Analytics, and CRM/marketing automation software.
• Communication: Excellent written and verbal communication skills for copywriting and cross-team collaboration.

Work Location: In person