DIGITAL MARKETING & E-COMMERCE GROWTH MANAGER

DIGITAL MARKETING \& E-COMMERCE GROWTH MANAGER

Wine, Spirits \& Beverage Industry

SOLO CRU Wines Inc. – Toronto, Ontario

Turn Creativity Into Revenue.

SOLO CRU – "Wine Emotions" is one of Canada's fastest-growing importers and distributors of premium Italian wines, craft beers, and artisanal spirits.

With over 250 labels sourced from some of Italy's most respected producers, we supply restaurants, hotels, wine bars, private clients, golf clubs, yacht clubs, and retailers throughout Ontario and the United States.

We are looking for an exceptional Digital Marketing \& E-Commerce Growth Manager who can do much more than create social media posts.

We are seeking a highly skilled, data-driven, creative professional capable of generating measurable sales growth through digital marketing, content creation, advertising, e-commerce optimization, AI-powered marketing, and strategic planning.

This is an opportunity for someone who wants to have a direct impact on the growth of a rapidly expanding wine company.

Compensation

• $20.00 per hour
• 10% monthly commission on online sales generated through marketing initiatives
• Performance bonuses based on growth and KPIs
• Flexible schedule
• Opportunity for long-term career growth

Please note: Candidates must provide and maintain their own AI software subscriptions and marketing tools.

What You'll Be Responsible For

Digital Advertising

• Create, manage, and optimize Google Ads campaigns
• Create and scale Meta Ads campaigns (Facebook \& Instagram)
• Improve ROAS, conversion rates, and customer acquisition costs
• Build retargeting and customer journey campaigns
• Analyze campaign performance and continuously optimize results

Shopify E-Commerce Management

• Daily management and optimization of the SOLO CRU Shopify website
• Improve conversion rates and customer experience
• Create landing pages and promotional campaigns
• Manage product listings, collections, SEO, and merchandising
• Identify opportunities to increase average order value and customer retention

Social Media Growth

• Create engaging content for Instagram, Facebook, Eurostaffs, and emerging platforms
• Design creative campaigns that generate engagement and sales
• Build a recognizable premium brand presence
• Grow followers, reach, and customer interaction organically and through paid campaigns

AI-Powered Content Creation

• Create high-quality graphics, videos, and promotional materials using AI tools
• Develop innovative visual concepts aligned with luxury wine branding
• Produce content that converts viewers into customers

Email Marketing \& CRM

• Create and manage email marketing campaigns
• Build automated customer journeys
• Increase repeat purchases and customer lifetime value
• Manage newsletters, promotions, abandoned cart recovery, and seasonal campaigns

Strategic Growth Planning

• Build monthly marketing reports
• Track KPIs and sales performance
• Analyze market trends and competitor activity
• Develop growth strategies that directly contribute to revenue generation
• Present actionable recommendations to management

Event Coverage \& Content Production

• Attend wine tastings, trade shows, restaurant events, and industry functions throughout Toronto and the GTA
• Capture professional photos and videos
• Create compelling digital content from live events
• Transform event coverage into campaigns that drive sales and brand awareness

Required Qualifications

Must Have

✔ Minimum 3 years of proven digital marketing experience

✔ Demonstrated success managing Google Ads and Meta Ads budgets

✔ Strong Shopify experience

✔ Experience with email marketing platforms

✔ Advanced understanding of AI content creation tools

✔ Excellent copywriting and storytelling skills

✔ Strong analytical and reporting abilities

✔ Ability to work independently and take ownership of projects

✔ Excellent communication and presentation skills

✔ Ability to attend events throughout Toronto and the GTA

✔ Professional appearance and strong interpersonal skills

Highly Preferred

✔ Experience in wine, spirits, alcohol, hospitality, luxury products, or food \& beverage industries

✔ Knowledge of Ontario's beverage alcohol market

✔ Experience with Klaviyo, Mailchimp, Shopify Plus, Google Analytics, GA4, and SEO

✔ Photography and videography skills

✔ Graphic design expertise

✔ Experience scaling e-commerce businesses

Who Should Apply?

We are not looking for someone who simply posts on social media.

We are looking for a growth-minded marketing professional who understands how to turn marketing investments into sales.

You should be comfortable owning every aspect of the customer acquisition funnel, from the first Instagram ad to the final online purchase.

If you've successfully grown brands before and can demonstrate measurable results, we want to hear from you.

How to Apply

Please send:

• Your resume
• Portfolio of previous work
• Examples of successful advertising campaigns
• Case studies or measurable results achieved
• Links to social media accounts or brands you have managed

Email: [email protected]

Pay: $30,000.00-$100,000.00 per year

Benefits:

• Casual dress
• Company events
• Flexible schedule
• Work from home

Education:

• Bachelor's Degree (preferred)

Experience:

• Digital Marketing: 3 years (required)
• Alcohol and Wine Digital Marketing and Sales: 3 years (preferred)

Licence/Certification:

• Digital Marketing Certification (required)

Work Location: Hybrid remote in Toronto, ON M6J 2K5