Digital Advertising Manager and Data Analyst

Job description:

Ignite Software and Design is looking for a Digital Advertisements Manager to join the marketing team.

Key responsibilities:

• Setup and ongoing optimization and management of Digital Advertising campaigns for multiple clients.
• Management of ad budgets, testing ad creatives, keyword research, setting up audiences.
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis.
• Perform digital advertising audits.
• Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities.
• Actively collaborate with marketing specialist to align digital advertising campaigns with other ongoing initiatives. Monitor and track advertising budgets, ensuring efficient allocation and adherence to financial targets.
• Utilize eCommerce analytics tools (such as Google Analytics, or similar platforms) to track and analyze website traffic, user behavior, conversion rates, and other eCommerce key performance indicators (KPIs).
• Perform customer segmentation analysis to identify different customer segments, their buying behavior, and preferences, in order to driver targeted marketing campaigns and personalized experiences.
• Conduct funnel analysis to identify areas of opportunity and optimize the customer journey, from product discovery to purchase and retention.
• Analyze and interpret data from eCommerce platforms and marketplaces to assess sales performance, identify growth opportunities, and monitor competitive landscape.
• Provide data-driven recommendations and insights to optimize user experience, improve website performance, and drive revenue growth in the eCommerce channel.
• Other duties assigned.

Requirements

• Minimum of 2 years of experience in digital advertising, with proven experience managing paid advertising campaigns.
• Excellent analytical skills.
• Excellent organizational and time management skills.
• Strong English communication skills (written and verbal).
• Knowledge of the following tools is an advantage: SEO, Google Ads Manager, Facebook Ads Manager, Twitter/X Ads Manager, and Eurostaffs Ads Manager

Job Type: Full-time

Ability to commute/relocate:

• Manama: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Paid ads: 2 years (Preferred)

Work Location: In person