Creative Director

Key ResponsibilitiesBrand \& Creative Strategy

• Define and maintain the overall creative direction and brand identity across all F\&B concepts
• Develop brand guidelines (visual identity, tone of voice, content style)
• Translate business and marketing goals into strong creative campaigns
• Ensure consistency across all customer touchpoints (online and offline)

Campaign Development

• Lead concept creation for marketing campaigns, seasonal promotions, and launches
• Oversee storytelling for menu launches, events, and brand activations
• Develop creative briefs and guide internal teams and external agencies
• Ensure all campaigns align with brand positioning and market trends

Content \& Production Oversight

• Supervise photography, videography, and content production teams
• Approve final visual content for social media, advertising, and print
• Ensure high-quality output for food photography, lifestyle shoots, and promotional videos
• Direct photo/video shoots when required to ensure creative excellence

Team Leadership

• Lead and mentor the creative, design, and content production teams
• Manage workflows between photographers, videographers, designers, and social media teams
• Provide clear creative direction and feedback to improve output quality
• Build a high-performing in-house creative team

Digital \& Social Media Direction

• Oversee creative strategy for social media platforms (Instagram, TikTok, etc.)
• Ensure content aligns with engagement goals and brand storytelling
• Collaborate with digital marketing teams for performance-driven creative assets

Collaboration \& Stakeholder Management

• Work closely with Marketing, Operations, Culinary, and Senior Management teams
• Participate in business planning to align creative strategy with growth objectives
• Coordinate with external agencies, freelancers, and vendors when needed

Requirements

• Proven experience as a Creative Director or Senior Art Director (preferably in F\&B, hospitality, or lifestyle brands)
• Strong portfolio demonstrating brand campaigns, visual storytelling, and content direction
• Deep understanding of food branding, photography, and social-first content creation
• Experience managing creative teams and production workflows
• Strong knowledge of Adobe Creative Suite and modern content production tools
• Ability to work in a fast-paced, multi-brand environment
• Excellent leadership, communication, and presentation skills
• Strong understanding of marketing strategy and customer behavior

Preferred Skills

• Experience with multi-brand restaurant groups
• Strong background in digital marketing and social media trends
• Experience in opening new restaurant concepts or rebranding projects
• Knowledge of motion graphics, AI tools, or 3D content creation

Key Competencies

• Strategic creativity
• Brand storytelling
• Leadership \& team development
• Innovation \& trend awareness
• Attention to detail
• Strong decision-making under pressure

Work Location: In person