Content & Brand Manager

Welcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference.

We are builders. For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA.

We're looking for a Content & Brand Manager who can translate strategy, products, and customer insights into compelling stories that move people to action. This role serves as a steward of the Watson brand and is responsible for helping shape how we communicate with customers, dealers, architects, designers, and the broader market. You'll partner closely with the Director of Marketing, Art Director, Product teams, and business leaders to develop messaging, launch plans, campaigns, and content that support business growth and strengthen our brand.

You are equal parts storyteller, strategist, and editor. You understand how to turn complex information into clear, engaging messaging and know when to leverage AI tools — and when human judgment, creativity, and brand stewardship matter most.

If you enjoy finding the story behind the product and helping others understand why it matters, we'd love to meet you.

Welcome to The Orchard

This role is based primarily on-site at The Orchard, our breathtaking Pacific Northwest workplace in Poulsbo, Washington.

Following initial onboarding, this role is expected to work on-site four days per week.

The Orchard is where our products are designed, built, photographed, tested, launched, and improved. The best stories come from being close to the work, the people, and the products themselves.

Being on-site matters in this role. Great content requires context, collaboration, and curiosity.

What You'll Do

Content Strategy & Planning

• Develop and manage content strategies aligned with company and division objectives
• Build content calendars and editorial plans across multiple channels
• Identify opportunities to engage customers throughout their journey
• Ensure content supports business priorities and customer needs

Product Launch & Go-to-Market Support

• Develop product launch briefs and messaging frameworks
• Translate technical product information into customer-focused messaging
• Partner with product, sales, and marketing teams to support launch readiness
• Help ensure consistent and compelling communication during new product introductions

Brand Storytelling & Messaging

• Maintain and evolve Watson's brand voice and messaging standards
• Develop campaign narratives and customer-facing stories
• Create content that reinforces Watson's positioning and values
• Ensure consistency across customer touchpoints and communication channels

Thought Leadership & Brand Building

• Help shape Watson's voice within the commercial furniture and workplace industries
• Develop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertise
• Partner with leaders across the organization to turn ideas, perspectives, and expertise into compelling content
• Support long-term brand awareness and market positioning through strategic storytelling

Sales Enablement

• Develop sales collateral, presentations, case studies, and customer success stories
• Support sales teams with messaging frameworks and content resources
• Partner with business leaders to create tools that help communicate value effectively

Creative Collaboration

• Develop creative briefs and content requirements
• Partner closely with the Art Director and design team to bring stories and campaigns to life
• Review content and creative assets for consistency, quality, and brand alignment

AI & Content Innovation

• Utilize AI tools responsibly to improve content development workflows
• Develop prompts, frameworks, and processes that enhance efficiency without sacrificing quality
• Help Watson stay current with emerging content and communication technologies

What You'll Need to Know

• 3–7 years of experience in content marketing, brand marketing, communications, journalism, public relations, or a related field
• Exceptional writing, editing, and storytelling abilities
• Experience creating content across multiple audiences and channels
• Ability to translate complex topics into clear, customer-focused messaging
• Strong project management and organizational skills
• Understanding of how to effectively balance AI-generated content with human creativity, judgment, and brand stewardship

Preferred

• B2B marketing experience
• Experience supporting product launches
• Experience developing sales enablement materials
• Experience within manufacturing, industrial, architectural, design, or technical industries
• Experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, Jasper, Grammarly, or similar AI-powered platforms

Who You Are

• Someone who loves finding and telling great stories
• Someone who can think strategically while still executing at a high level
• Someone who is curious, observant, and always asking thoughtful questions
• Someone who can take complex information and make it simple and compelling
• Someone who understands that great content is equal parts creativity and discipline
• Someone who values collaboration and enjoys working across teams
• Someone who appreciates the difference between creating content and building a brand

Application Process

As part of your application, please submit 2–3 examples of work that best demonstrate your writing and storytelling abilities.

Examples may include:

• Product launch announcements
• Press releases
• Case studies
• Blog articles
• Email campaigns
• Sales enablement materials
• AI-assisted content development
• Other customer-facing content examples

Candidates selected to move forward in the interview process should expect to complete an on-site content exercise. The exercise is designed to assess writing ability, strategic thinking, content development skills, and how candidates approach translating information into clear, compelling messaging.

We're not looking for perfection. We're looking to understand how you think, how you write, and how you approach the craft of communication.

Wage and Compensation

This role is expected to fall in the range of $75,000–$95,000 annually depending on experience, skillset, and overall fit.

Essential Attributes of Watson Employees

• Insane curiosity
• Excited and enthusiastic about your work
• Embrace and exhibit our values

Our Culture

• Monthly BBQ
• Espresso Bar
• Annual Bravo Night
• Onsite gym and showers
• Campus walking trail
• Fun, challenging, and engaging culture
• Pride and satisfaction of manufacturing tangible products

Our Benefits

• Competitive wages
• 401(k) plan with matching contribution
• Profit sharing program
• Extensive healthcare plans

Why Watson?

Everything we do is rooted in thoughtful design and a deep respect for how things are made. We believe the best brands are built the same way as the best products; intentionally, authentically, and with attention to detail.

At Watson, marketing isn't about creating noise. It's about telling meaningful stories, helping customers understand value, and reflecting the quality of the work happening every day throughout our company.

If you're excited about helping shape the voice of a brand with a strong history and an ambitious future, we'd love to hear from you.