Company Description Autenti is a multi-product trust services platform combining company and identity verification, electronic signatures, and electronic delivery - covering the full digital trust chain in a single ecosystem. We are the leading e-signature provider in Poland and one of the most comprehensive trust service platforms in the EU, compliant with eIDAS 2.0. We serve businesses across all segments - from SMEs to large enterprise clients in regulated industries including finance, HR, legal, life sciences, and healthcare - through multiple sales models: self-serve e-commerce, partnerships, and direct sales.
We're a fast-growing scale-up, recognised three years in a row in the Financial Times FT1000 ranking of Europe's fastest-growing companies.
Job Description Responsibilities:
Content \& Video Production
- Create engaging content across multiple formats and channels, including website pages, landing pages, blog articles, and e-books.
- Own the entire production process for short-form videos (Reels/Shorts) - from ideation and scripting to filming and basic editing.
- Comfortably appear on camera, representing Autenti in short-form videos, product explainers, educational content, and social media campaigns.
- Develop sales enablement materials, including presentations, one-pagers, and scripts for product-related assets.
Product Marketing \& Go-to-Market
- Translate complex technical concepts into compelling business value propositions, creating clear product positioning and messaging.
- Organize and independently facilitate product marketing workshops with internal stakeholders to identify customer insights, target audiences, use cases, unique selling propositions (USPs), and define effective Go-to-Market strategies.
- Coordinate product launches and manage the annual product marketing roadmap using Asana.
SEO Content
- Create high-quality, SEO-optimized content using tools such as Neuron Writer, Ahrefs, and GenAI solutions.
SMB Marketing \& Website Copywriting
- Own communication for the SMB segment in close collaboration with the Performance Marketing team.
- Manage website content in HubSpot CMS, coordinate website projects, and continuously benchmark competitor messaging and positioning.
Key Performance Indicators (KPIs)
- Reach \& Engagement: Social media engagement metrics, with a particular focus on video views and audience retention (viewer retention curves) for short-form video content such as Reels.
- Traffic \& Conversions: Website traffic and engagement metrics for published content, including conversion and lead attribution based on HubSpot analytics.
- Execution \& Delivery: Timely delivery of creative video assets, Go-to-Market (GTM) strategies, and product marketing content supporting product launches and marketing campaigns.
Qualifications
- 3–5 years of experience in Content Marketing or Product Marketing within SaaS, LegalTech, or B2B technology environments.
- A unique combination of creativity, strategic thinking, and a strong technology mindset. You should genuinely enjoy technology and be able to explain it in an engaging, accessible way.
- Hands-on experience independently creating and producing short-form video content (Reels/Shorts) for business or personal brands.
- Ability to simplify complex product and business concepts into clear, engaging messaging.
- Excellent copywriting and editorial skills in both Polish and English.
- High level of ownership and independence, with practical experience using SEO and AI tools such as Ahrefs, Neuron Writer, ChatGPT, Gemini, or Claude.
- Experience working with a CMS (preferably HubSpot CMS) and email marketing tools will be considered a strong advantage.
Additional Information What we offer?
- B2B Contract
- Real ownership of outcomes - you're not here to "manage campaigns" for someone else
- A product that genuinely changes how organizations handle documents - not another generic SaaS
- In accordance with pay transparency regulations, candidates will be informed of the salary range at the first stage of the recruitment process, before being invited to an interview.
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