CHIEF MARKETING OFFICER (CMO)

$200,000–$250,000 AUD/NZD

People Leader \| Standards Setter \| Revenue-Accountable Executive

Are you a leader of leaders?

Do you build high-performance teams — not just campaigns?

Do you bring intensity, commercial sharpness, and direct response mastery — while thinking like an executive?

If yes — keep reading.

If not — this will feel uncomfortable.

Stop Reading / Don’t Apply If…

• You have never led and developed managers.

• You have never managed more than $100k/month in paid media.

• You are “just” a performance marketer who wants a promotion.

• You avoid hard conversations.

• You crumble under pressure.

• You prefer comfort over growth.

We are a fast-growing company with high standards.

The right person will grow the department, raise the standards, and build leaders.

The Opportunity

We are entering our next growth phase — and we are looking to double the company.

This requires intensity.

Clarity.

Standards.

Direct response mastery.

And executive-level leadership.

Marketing is already in motion.

Now it needs to scale.

We need someone who can:

• Lead people at a high level

• Zoom into direct response and performance details when required

• Bridge Meta with YouTube

• Integrate digital with in-person events

• Drive partnerships

• Strengthen our growth in core USA markets

• Coordinate an international team across AU, NZ, and North America

This is not incremental improvement. This is a structured scale.

About The Professional Builder

The Professional Builder is a global business coaching company helping construction business owners build profitable, systemised, and scalable companies.

Since 2004, we’ve worked with 2,300+ builders and contractors across Australia, New Zealand, North America, and beyond.

We operate at the intersection of:

• Leadership

• Operational discipline

• Commercial performance

We partner with serious business owners building structured, profitable companies that don’t rely solely on them.

As we grow internationally — particularly in core USA markets — our internal standards must match the performance we expect from our members.

Our Core Values

Grow or Die

You are either growing or stagnating. There is no in-between.

Health \& Wealth

Long-term sustainability over short-term ego.

World Class

We measure, adjust, improve. Constantly.

Member Transformation

We win when our members win.

We expect our CMO to embody and enforce these.

This Is NOT…

• A “run the ads” role

• A creative director role

• A senior media buyer promotion

• A brand-only strategist position

This is:

All of the above — plus department-building, culture-setting, standards-defining leadership.

Your Mission as CMO

1. Build a High-Performance Marketing Department

Lead, coach, and develop 10+ team members across:

• Performance marketing

• Direct response

• Content \& YouTube

• Event marketing

• Partnerships

• Automation \& funnel ops

You will:

• Raise the standard of thinking and execution

• Clarify roles and remove overlap

• Build leaders underneath you

• Create a performance culture

• Hold people accountable to outcomes

Your success is measured by the quality of leaders you build.

2. Own Revenue Outcomes (Through People)

You are accountable for:

• Lead volume

• Cost efficiency

• ROAS and CAC discipline

• Revenue contribution

• Event fill rates

• Strategic alignment with Sales

You must bring direct response marketing mastery and deep understanding of:

• Offer positioning

• Funnel optimisation

• Conversion psychology

• Performance creative

• Scaling paid traffic (Meta, YouTube primarily)

You can zoom into the numbers when required — but you build systems so you don’t live there.

3. Bridge Online + Offline Growth

We do not operate in a single-channel business.

You will integrate:

• Meta performance marketing

• YouTube growth and authority positioning

• In-person events \& summits

• Strategic partnerships

• Affiliate channels

• International expansion campaigns

You understand how to fill rooms — not just pipelines.

You know how to turn events into content.

Content into authority.

Authority into leads.

Leads into revenue.

4. Set Standards \& Systems

• Establish execution rhythm

• Implement reporting cadence

• Create SOPs and scorecards

• Remove low-impact activity

• Act as final quality control on messaging

• Ensure clarity across international teams

You create calm, clarity, and momentum.

How You’ll Operate

• Deep collaboration with Sales, Ops, and Member Success

• Strong cultural leadership

• High accountability, low ego

• Direct communication

• Fast decision-making

You are comfortable saying:

“This isn’t good enough.”

“This role needs redefining.”

“This initiative stops.”

Who You Are

You are a senior executive — not a tactician hiding from responsibility.

You bring:

• 5+ years leading marketing teams

• Experience managing managers

• Direct response expertise

• Performance marketing depth

• Experience scaling paid media beyond $100k/month

• Proven ability to scale departments, not just campaigns

• Comfort working alongside founders

• Strong commercial and financial acumen

You are:

• Calm under pressure

• Intense when required

• Standards-driven

• Decisive

• Growth-oriented

• Comfortable exiting underperformers

• Focused on doubling — not maintaining

Tools \& Platforms

• Meta Ads

• YouTube

• HubSpot

• Funnel automation platforms

• Asana

• Google Workspace

• Slack

Bonus Points If You’ve Studied

Alex Hormozi

Cole Gordon

Ryan Deiss

Taki Moore

Russell Brunson

Alen Sultanic

You understand direct response operators — not corporate marketing theory.

Location

Australia

New Zealand

West Coast North America

(Experience leading international teams is preferred.)

What We Offer

Base Salary: $200,000–$250,000

OTE: $300,000+

Access to world-class training

Travel to Summits, HOD Offsites, and Roadshows

Flexible location

Unlimited leave

And a genuine opportunity to build something significant.

Not manage it.

Build it.

How to Apply

Send a Video CV Application to:

[email protected]

Subject: CMO Application

Include:

• Your CV

• A short written introduction

• A Loom/video answering:

• What results are you most proud of?

• What is your management style?

• Who do you learn from?

• What industries have you worked in?

• How would you market and fill an in-person summit event?

We are looking for intensity, leadership, and commercial sharpness.

If that excites you — apply.

LFG.