Brand & Content Designer

Position Type: Full-Time

Division: Central Services - PMO (Project Development) / Brand Development

Reports Into: Lead Brand / Creative Function

Role Purpose

The Brand \& Content Designer is responsible for the execution and production of all visual brand assets across the Group’s portfolio of hospitality concepts. The role focuses on applying approved brand systems consistently across digital, print, operational, and in-venue touchpoints.

Working within established brand frameworks, the Brand \& Content Designer supports the development of high-quality visual outputs that maintain brand consistency, operational functionality, and production accuracy across multiple concepts simultaneously.

This is an execution-focused role operating within structured brand and approval systems. The role supports the wider Brand and Marketing function through precise implementation rather than ownership of strategy or creative direction.

Core Responsibilities

Brand Asset Production

• Execute and produce brand assets across all Group concepts

  • Develop design collateral across digital and physical touchpoints including menus, packaging, signage, uniforms, presentations, and in-venue materials
  • Produce digital assets for social media, campaigns, launch communications, and web support
  • Ensure all outputs align with approved brand guidelines, typography systems, color palettes, and visual identity frameworks
  • Maintain organized and version-controlled asset libraries across all brands
  • Prepare production-ready artwork for print and digital application

Brand Consistency \& Visual Application

• Apply approved visual identity systems consistently across all deliverables
• Ensure alignment across layout, composition, typography, imagery, and visual language
• Work directly from approved concept books and brand guidelines
• Support the enforcement and maintenance of brand standards across all formats and locations
• Identify and flag inconsistencies or missing brand assets where necessary

Campaign \& Content Execution

• Produce campaign assets and day-to-day content across multiple hospitality concepts
• Adapt approved creative assets into platform-specific formats for social, digital, print, and operational use
• Support launch campaigns, pre-opening materials, seasonal activations, and promotional rollouts
• Capture basic on-site content where required to support social and marketing needs
• Work within project timelines, approval structures, and operational deadlines

Operational Design Delivery

• Develop practical, production-ready assets for hospitality operations
• Ensure menus, packaging, signage, and venue collateral are functional, legible, and technically accurate
• Coordinate artwork specifications for print and fabrication requirements
• Support operational teams by ensuring deliverables are usable and execution-ready

Multi-Brand Workflow Management

• Manage deliverables across multiple concepts simultaneously
• Maintain clear separation between brand identities and visual systems
• Deliver high-volume output while maintaining consistency and attention to detail
• Prioritize workload effectively within fast-paced project timelines

Key Outputs

• Production-ready brand assets across all Group concepts
• Consistent application of approved visual identity systems
• Timely delivery of campaign, operational, and launch materials
• Organized and accessible asset management systems
• Accurate execution across digital, print, and environmental touchpoints

Ideal Profile

• 2–4 years of experience in graphic design or brand design, preferably within hospitality, F\&B, lifestyle, or retail sectors
• Strong portfolio demonstrating experience across brand application, print, packaging, social content, and campaign execution
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Experience with video editing and content tools such as Premiere Pro, CapCut, After Effects, or similar platforms is advantageous
• Familiarity with Figma and digital design workflows is beneficial
• Strong understanding of typography, layout systems, composition, and production specifications
• Comfortable working within structured approval and brand-governed environments
• Ability to operate across multiple brands while maintaining consistency and quality under pressure

This Role

• Executes approved brand systems across all touchpoints
• Produces visual assets across digital, print, and operational formats
• Supports brand consistency and production quality across the Group

This Role Does Not

• Define brand strategy or positioning
• Independently create or alter brand identities
• Own campaign strategy or marketing direction
• Operate outside approved brand frameworks without alignment