Xiaohongshu (RED) Content Strategist/Writer (Kuala Lumpur)

Xiaohongshu (RED) Content Strategist/Writer (Kuala Lumpur)

JOB RESPONSIBILITIES

• Responsible for the content of the official accounts of Xiaohongshu clients, extracting key hot spots based on XHS traffic trends and integrating them into content strategy and output;
• Independently output popular content and organize copywriting topic selection meetings and brainstorming meetings.
• Responsible for the overall execution of Xiaohongshu marketing projects for brand customers, optimizing and reviewing content published by KOLs, and controlling the overall content direction;
• Responsible for writing brand briefs, including but not limited to brand communication manuscripts, posters, soft articles, hot topics, etc.;

JOB REQUIREMENTS

• Applicants with a bachelor’s degree or above with priority given to majors in Chinese, advertising, journalism and marketing;
• 2 years or more of working experience in content writing or marketing positions. Applicants with working experience in advertising companies are preferred;
• Those who have successfully created popular notes, videos, and articles will be given priority; candidates with own social media management experience will be given priority;
• Have a strong sense of responsibility, ability to withstand pressure, copywriting skills, good aesthetics, proactive communication, and willingness to accept challenges. 小红书内容策划与编辑 (吉隆坡)

岗位职责

• 负责品牌客户小红书官方账号的内容运营，根据平台流量趋势提炼关键热点融入到内容策略及产出；
• 独立输出爆款内容，组织文案选题会、脑暴会。
• 负责品牌客户小红书营销项目整体执行，针对博主发布内容进行优化及审核，把控整体内容方向；
• 负责撰写品牌brief，包括但不限于品牌传播稿件、海报、软文、热点动态等方向；

任职要求

• 本科学历及以上，中文、广告、新闻传播、市场营销专业优先；
• 2年及以上内容运营或市场营销岗工作经验，有广告公司工作经验者优先；
• 成功打造过爆款笔记、视频、文章，有自媒体运营经验伙伴优先；
• 具备较强的责任心和抗压能力、文案能力，审美好、沟通积极主动，乐于接受挑战。 Come Join Us!

and be a True Blue Hashie.

We are passionate about building an amazing team of social media ninjas. When you work at Hashmeta, you’re not just joining a team of brilliant minds, you’re also joining our family of passionate internet marketers.

You may also send your application to

[email protected]

+ Upload Resume Come Join Us!

and be a True Blue Hashie.

We are passionate about building an amazing team of social media ninjas. When you work at Hashmeta, you’re not just joining a team of brilliant minds, you’re also joining our family of passionate internet marketers.

You may also send your application to [email protected]

+ Upload Resume