Singapore \| Full-time \| Marketing \| Onsite
About the role
Vertical Institute is looking for a Senior Marketing Executive to drive brand, social media, community, events, partnerships, and marketing communications initiatives.
Prior marketing experience in the education industry is mandatory for this role.
You will work closely with the Digital \& Growth Marketing Manager to strengthen Vertical Institute's brand visibility, audience engagement, and community presence. You will own our organic social media presence, plan and execute events and community initiatives, manage marketing communications and assets, and support our Public Relations and partnership activities.
This is a hands-on role for a marketer who enjoys combining content, social media, events, community building, and brand marketing with measurable business outcomes.
Key responsibilities
Social Media \& Brand Marketing
- Own and manage the organic social media strategy and content calendar across key platforms.
- Plan and execute social media campaigns that support brand awareness, audience engagement, and business objectives.
- Develop content ideas and direction for social media, ensuring consistency in brand voice, messaging, and visual identity.
- Create and coordinate content for key audiences, including working professionals, HR leaders, business owners, and enterprise decision-makers.
- Monitor social media performance and audience insights and recommend improvements.
- Conduct regular social media audits to identify opportunities for better engagement and reach.
Events \& Community Marketing
- Plan and execute workshops, networking sessions, events, and community initiatives.
- Coordinate events end-to-end with internal teams, instructors, vendors, partners, and other stakeholders.
- Develop initiatives to strengthen engagement with the Vertical Institute alumni and learner community.
- Support partnership and co-marketing campaigns to increase brand awareness and audience reach.
- Coordinate event communications, promotional activities, and post-event engagement.
Marketing Communications \& Content
- Manage marketing assets and communications across email, event materials, landing pages, presentations, and promotional content.
- Manage owned communication channels such as EDM, Telegram, and WhatsApp Channels.
- Work with designers, content creators, and external partners to deliver marketing materials on time.
- Ensure customer-facing content is accurate, consistent, and aligned with brand guidelines.
- Support campaign messaging and content development across marketing channels.
Public Relations \& Partnerships
- Support the management of Vertical Institute's Public Relations agency.
- Coordinate PR activities and communications based on marketing and business priorities.
- Support partnerships with external organisations, brands, and community groups.
- Coordinate co-marketing initiatives and partnership activations.
Performance \& Reporting
- Track performance across social media, events, community initiatives, and brand campaigns.
- Prepare regular marketing reports covering reach, engagement, audience growth, and campaign performance.
- Use data and audience insights to improve content, messaging, events, and community initiatives.
- Recommend practical improvements based on campaign results and customer engagement data.
Requirements
- 3–5 years of experience in integrated marketing, brand marketing, digital marketing, social media marketing, or community marketing.
- Mandatory: Prior marketing experience in the education industry.
- Strong experience managing social media from strategy and content planning through execution.
- Experience managing EDM/email marketing and owned communication channels, such as Telegram or WhatsApp Channels.
- Experience planning and executing marketing events, workshops, or community initiatives.
- Strong written English with excellent attention to detail and brand consistency.
- Comfortable interpreting marketing performance data and turning insights into actionable improvements.
- Strong project management skills with the ability to manage multiple campaigns and deadlines.
- Able to work independently while collaborating effectively with internal teams, agencies, vendors, and external partners.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Good to have
- Experience working with a Public Relations agency or media partners.
- Experience in EdTech, training, professional education, or professional services.
- Familiarity with social media advertising platforms and analytics tools.
- Experience with partnership marketing or co-marketing campaigns.
- Experience managing alumni, learner, or professional communities.
Why join Vertical Institute?
Broad marketing ownership Work across social media, brand marketing, events, community, partnerships, and communications.
Visible impact Your work will influence how professionals discover, engage with, and experience Vertical Institute.
Cross-functional exposure Work across brand, content, events, community, partnerships, and communications rather than being limited to one marketing channel.
Growth opportunities Join a growing marketing team where strong performers can take on greater ownership and responsibility.
About Vertical Institute
Vertical Institute is Singapore's leading AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.
Pay: $3,000.00 - $4,500.00 per month
Work Location: In person
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