466048
£45,072 A Civil Service Pension with an employer contribution of 28.97% GBP
Higher Executive Officer### Contract type
Permanent### Business area
DWP - Communications### Type of role
Communications / Marketing### Working pattern
Full-time### Number of jobs available
1 Contents
Do you love turning ideas into content people stop scrolling?
Does visual storytelling and a satisfying piece of motion design get you out of bed in the morning?
DWP is recruiting for a Social Motion and Video Graphics Designer to be part of the Department for Work and Pensions high-performing Design team. The Departments work is often national news as it makes a difference to the lives of millions of people right across the country.
This role sits within the DWP Marketing Team, within the Communications Directorate which provides professional comms advice to ministers and departmental officials.
DWPs Marketing Team uses evidence, insight, and expertise to deliver effective and innovative marketing strategies and campaigns. Our marketing campaigns address complex challenges to maintain trust and influence audience behaviour, either directly or by increasing engagement with DWPs policies and services. Our key role is to deliver impactful comms that help the Department to achieve its core goals, laddering up to the Governments Growth and Opportunity Missions outlined in the Plan for Change.
The DWP Marketing team works closely with the Communications Directorate to inform the public about the Departments work and our support offer. The team covers campaigns, social media, design and video.
We are looking for a highly creative, hands-on designer to deliver dynamic, engaging, cut-through campaign and social content.
This is a design-led role focused on motion for social video bringing complex messages and case studies to life through motion graphics, animation, short-form graphic treatments, video overlays, kinetic typography, illustration-led content and emerging creative tools.
The successful candidate will help us push quality and ambition across our visual output, high-profile campaigns, ministerial priorities and social channels. They will understand what makes motion work on platforms such as Meta and YouTube creating content that feels clear, energetic, accessible and built for how people consume information online.
This is not a traditional motion graphics role. We are looking for someone who can combine design craft, motion, visual storytelling, social content instincts and experimentation to help the studio develop fresh, distinctive and thumb-stopping work.
As an experienced designer, you will develop your professional capability and embody collaboration and continuous improvement, helping ensure DWP Communications is recognised as the best across government. How you work will be as important as what you deliver.
You will role model the Civil Service and DWP values and contribute to a positive and inclusive team culture.
As a Social Motion and Video Graphics Designer, you will:
Work at pace and juggle competing priorities and shifting deadlines
Experience Criteria for the Role
As part of your application, please include a link to your online portfolio or examples of your design work.
APPLICATIONS SUBMITTED WITHOUT A PORTFOLIO, SHOWREEL OR RELEVANT WORK EXAMPLES WILL NOT BE CONSIDERED
We'll assess you against these behaviours during the selection process:
We'll assess you against these technical skills during the selection process:
We only ask for evidence of these technical skills on your application form:
Alongside your salary of £45,072, Department for Work and Pensions contributes £13,057 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides . DWP have a broad benefits package built around your work-life balance which includes:
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.### Selection process details
This vacancy is using Success Profiles , and will assess your Behaviours, Strengths, Experience and Technical skills.Selection will be by a written sift, followed by a face-to-face interview
The Civil Service uses a Success Profiles to assess candidates knowledge and skills. You will be assessed against your experience and Government Communications Service (GCS) technical skills.
Well assess both what candidates are good at, as well as previous achievements to help us measure candidates experience and their potential. The assessment process comprises of a written application and for shortlisted candidates, a scenario-based exercise and presentation and an interview.
Written application
Youll need to complete a CV and answer four questions when you apply. Your CV should set out your career history with key responsibilities and achievements. Your CV will not be scored.
The four questions (250 words per question) will be assessed against the experience criteria set out on slide 6. The questions are set out on slide 9. You must include examples of your own work to be consider as part of your answer.
Interview Exercise
Candidates will be asked to prepare a 15-minute portfolio presentation, followed by 10 minutes of questions.
The presentation should include 4 to 5 examples of relevant work, showing how they developed creative ideas, used motion or visual storytelling, responded to a brief, and created content for campaign, social or video-led channels.
Candidates should be encouraged to talk through their thinking, not just show the final output. This should include the brief, the creative approach, tools used, any challenges, and how the final content was designed to engage the specific audience and what impact it was intended to have, and what evaluation showed it achieved.
Selection will be by a written sift, followed by a face-to-face interview.
Interview
A blended interview lasting around 45 minutes to 1 hour will test a mix of behaviours and GCS technical skills as detailed below The interview will be a mix of questions and presentation.
Well assess candidates against the following Success Profiles: Civil Service behaviours www.gov.uk
at HEO level:
For this professional communications role, youll also be tested against the following Government Communications Service (GCS) technical skills at IO level
Youll also be assessed against three Success Profiles: Strengths - GOV.UKrelevant to the role. These arent defined by grade.
The interviews will be held in person in Sheffield.
Written Application
The written sift will be conducted using evidence from your answers to the following questions:
For each question,Please include a link to your online portfolio or relevant examples of work that demonstrate the skills and experience outlined in your responses.
Social Content and Impact
(Lead question)
Describe the development of a piece of motion, animation or video graphics work you created and explain how it improved the final communication or audience engagement.
Simplifying Complexity and Visual Storytelling
Can you give an example of how you used motion, pacing, kinetic typography, overlays or visual hooks to turn a complex, or real-life story into clear and accessible content for an audience?
Platform consideration and Audience Behaviour
Describe a time you developed creative content for a specific social platform and format, and how audience needs and platform conventions shaped the final output.
Innovation, Tools and Experimentation
Tell us about a time you used a new creative tool, workflow or technique including AI tools if relevant to improve how you developed ideas or delivered creative work while maintaining quality and strong creative judgement.
Please note If there are a high number of applications received, an initial sift may be undertaken based on the lead question. Candidates who pass the initial sift may progress to a full sift or may go straight to interview.
Selection and Feedback
We will notify all candidates as soon as possible. Feedback will only be provided following an interview.
A reserve list will be held for up to 6 months, which we may also use to fill future similar vacancies.
Candidates should not resign from their current job until all appropriate checks have been successfully completed.
If youre an existing civil servant and want to know more about transferring to another department, refer to your current departments guidance on transfers within the civil service.
If you have questions about the role, or the application process, please contact [email protected]
Important information
Please note
If there are a high number of applications received, an initial sift may be undertaken based on your answer to the lead question. Candidates who pass the initial sift may progress to a full sift or may go straight to interview.
DCS Criteria additional information
The benchmark for candidates to proceed to the next stage may also be raised. In line with our commitment to the Disability Confident Scheme (DCS), we aim to advance all candidates applying under the DCS who meet the minimum standard. However, we may only progress those candidates who best meet the required standards.
Hybrid Working
This role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home. This is a voluntary, non-contractual arrangement and your office will be your contractual place of work.
If a hybrid working arrangement is suitable for the role and for you, you will normally be required to spend a minimum of 60% of your contracted working hours from your DWP office.
If you have a disability, caring responsibilities, or other circumstances that may affect your ability to meet the minimum office attendance requirement, please discuss this with us using the contact details in this advert.
Visa Information
We strongly recommend that applicants consult with an immigration specialist or qualified advisor to assess their eligibility for Visa Sponsorship before deciding to apply. Please note that while we consider sponsorship requests in accordance with current DWP guidance and Home Office policy, sponsorship cannot be guaranteed.
Due to legal considerations in this area, if you have questions about visas, please contact the VISA Sponsorship Team for assistance at [email protected].
Sift and Interview Dates:
Our anticipated timetable - which may be subject to change - is as follows:
If youre an existing Civil Servant and want to know more about transferring to another Department, refer to your current departments guidance on transfers within the Civil Service.
Candidates should not resign from their current job until all appropriate checks have been successfully completed.
If you have questions about the role, DWP or the application process, please contact [email protected]
Further Information
At the Department for Work and Pensions (DWP) we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.
Find out more about working for DWP on the DWP Careers Hub.
Reserve List
A reserve list may be held for a period of 6 months from which further appointments can be made.
If you are placed on a reserve list but we cannot immediately offer you a post, please note:
Disability Confident Scheme
If high application volumes are received, the benchmark for candidates to proceed to the next stage may be raised. In line with our commitment to the Disability Confident Scheme (DCS), we aim to advance all candidates applying under the DCS who meet the minimum standard. However, we may only progress those candidates who best meet the required standards.
Reasonable Adjustments
We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia.
If you need a change to be made so that you can make your application, you should contact the Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs.
Complete the Reasonable Adjustments section in the Additional requirements page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if youre deaf, a Language Service Professional.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
Integrity, plagiarism and Civil Service Principles
The Civil Service values honesty and integrity and expects all candidates to abide by these principles.
Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words.
Examples of plagiarism can include:
Disclosure and Barring Service and Internal Fraud Database Checks
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing [email protected] stating the job reference number in the subject heading.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicants details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
If successful and transferring from another Government Department, a criminal record check will be carried out.
Important
New entrants are expected to join on the minimum of the pay band.
Before applying for this vacancy, current employees of DWP should check whether a successful application would result in changes to their terms \& conditions of employment, e.g. mobility, pay, allowances. If you are a current employee and are successful you must be able to be released from your current post within four weeks.
Those on protected TUPE/ COSoP terms and conditions applying on promotion or voluntary permanent level move will adopt DWPs Terms and Conditions and this may have a different impact on pay and allowances. Please review this prior to acceptance of a role.
Civil Servants that would transfer into DWP from other government organisations, following successful application, will assume DWP's terms \& conditions of employment current on the day they are posted, unless DWP has stated otherwise in writing. Accepting a post will be taken to mean acceptance of revised terms \& conditions.
Civil Servants applying on promotion will usually be appointed to the salary minimum or within 10% of existing salary.
Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may, however, be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at the Childcare Choices Website.
Feedback will only be provided if you attend an interview or assessment.### Security
Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.### Nationality requirements
This job is broadly open to the following groups:
Further information on nationality requirements
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles . The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.### Diversity and Inclusion
This vacancy is part of the Great Place to Work for Veterans initiative. The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window). Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.### Contact point for applicants
Appointment to the Civil Service is governed by the Civil Service Commissions Recruitment Principles. If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DWP by email: [email protected].
If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission. Click here to visit the Civil Service Commission.
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