Social Media Manager

The Role

The Social Media Manager will be responsible for developing and executing social media strategies across three brands. This role combines content creation, community management, campaign delivery and performance analysis to drive engagement, brand visibility and audience growth.

The successful candidate will be highly creative, commercially minded and passionate about social media, with the ability to spot emerging trends and turn them into engaging campaigns that support business objectives.

Key Responsibilities

Social Media Strategy

• Develop and execute social media strategies across three brands.
• Create plans that increase brand awareness, audience growth and engagement.
• Deliver monthly reporting on social media performance and key metrics.

Content Creation \& Management

• Produce engaging content across multiple social platforms.
• Create written, visual and multimedia content aligned with brand guidelines.
• Collaborate with internal stakeholders and creative teams to deliver campaign assets.
• Ensure messaging remains consistent across all channels.

Campaign Management

• Plan and deliver social media campaigns, competitions and promotional activity.
• Support paid social campaigns and audience targeting initiatives.
• Identify opportunities to maximise campaign reach and engagement.

Community Management

• Monitor social channels and respond to audience engagement.
• Build positive relationships with customers and online communities.
• Protect and enhance brand reputation across platforms.

Performance \& Reporting

• Track and analyse KPIs including engagement, reach, audience growth and ROI.
• Utilise analytics platforms including Google Analytics and native social platform insights.
• Use performance data to continuously optimise content and campaigns.

Innovation \& Trend Monitoring

• Stay ahead of platform updates, industry developments and emerging trends.
• Proactively recommend new approaches and content opportunities.
• Provide regular insights and recommendations to improve performance.

Candidate Requirements

Ideally, you'll have:

Experience

• Proven experience as a Social Media Manager or similar social media-focused role.
• Experience creating and managing social content across multiple platforms.
• Experience delivering successful social media campaigns.
• Experience managing multiple projects simultaneously.
• Experience running paid social advertising campaigns.

Platform \& Technical Knowledge

• Strong knowledge of all major social media platforms.
• Experience using analytics tools such as Google Analytics, Facebook Insights and other reporting platforms.
• Understanding of social media management and scheduling tools.
• Experience with paid social campaigns is advantageous.

Content \& Creative Skills

• Strong copywriting, editing and storytelling abilities.
• Ability to create engaging content tailored to different audiences.
• Excellent understanding of brand tone of voice and content planning.
• Strong creative instincts combined with commercial awareness.
• Experience creating video-first content for social media platforms.

Analytical Skills

• Ability to interpret data and measure campaign effectiveness.
• Experience analysing ROI and social media performance metrics.
• Comfortable using insights to shape future strategy.

Communication \& Organisation

• Excellent written and verbal communication skills.
• Strong stakeholder management skills.
• Ability to work independently and collaboratively.
• Highly organised with strong attention to detail and the ability to meet deadlines.

Bonus Points For

• Familiarity with design tools such as Adobe Creative Suite or Canva.
• Experience working within financial services, fintech or regulated industries.
• Knowledge of influencer partnerships, employee advocacy programmes or community-building initiatives.

Candidate Profile

Ideal candidates are likely to have:

• 3-5 years' experience in social media, digital marketing or content marketing.
• A strong portfolio demonstrating audience growth and engagement success.
• Experience managing social media for multiple brands or business units.
• A passion for emerging social media trends and digital innovation.
• The confidence to take ownership of strategy while remaining hands-on with execution.
• Strong commercial awareness and an ability to connect social activity to wider business objectives.
• Excellent relationship-building and collaboration skills.

Pay: £30,000.00-£40,000.00 per year

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Discounted or free food
• Free parking
• Health \& wellbeing programme
• On-site parking
• Private medical insurance

Work Location: In person