Social Media Manager and Content Creator

Brand \& Mortar is searching for a talented Social Media Manager and Content Creator to join our team in an initial full-time contract role, with the potential for a permanent position.

This is an ideal opportunity for a high-caliber marketing professional who excels in campaign execution, client communication, content creation, and account management. In this role, you will create and implement successful organic and paid campaigns across a range of digital platforms, including Facebook, Instagram, Eurostaffs, TikTok, and Google Ads.

About Us

Brand \& Mortar is a growing marketing communications agency. When tens of thousands of digital marketing companies across North America stopped believing in relationships and started believing in transactions, Brand \& Mortar was born.

We're a little old-fashioned. We still believe that a handshake outlasts ink and that actions speak louder than words.

Our vision is to create, promote, and partner with successful and growing brands.

We began as a digitally focused agency and have expanded to offer a wide range of services, including social media management, web design, content creation, brand development, graphic design, photography, and video production.

Responsibilities:

• Work directly with clients to develop social media strategies that align with their broader marketing, public relations, advertising, and business objectives.
• Research relevant industry trends, competitors, audiences, and influencers.
• Create timely, engaging, and platform-specific content for each client's intended audience.
• Develop written, visual, and multimedia content for social media platforms.
• Create, organize, and execute social media content calendars.
• Use artificial intelligence tools and other software platforms to help manage client profiles, social channels, content development, research, reporting, scheduling, and campaign execution.
• Use AI and workflow-management tools responsibly to improve productivity while maintaining brand accuracy, originality, quality, and client confidentiality.
• Identify opportunities to streamline internal processes, client communications, approvals, content production, scheduling, and reporting.
• Manage client social media profiles and ensure that content, branding, account information, and campaign activity remain accurate and up to date.
• Monitor social media platforms for engagement, reputation-management concerns, and customer-service opportunities, and initiate appropriate conversations on behalf of clients.
• Create, manage, monitor, and optimize Google Ads campaigns, including keyword research, audience targeting, budgeting, conversion tracking, and performance reporting.
• Create and manage paid advertising campaigns across platforms such as Meta, Eurostaffs, Pinterest, TikTok, and Google.
• Analyze campaign and social media performance and prepare monthly reports identifying results, insights, and opportunities for improvement.
• Create engaging and professional visuals that accurately reflect each client and brand.
• Customize and maintain clients' social media pages and support the development of original content and related marketing collateral.
• Communicate with clients regarding strategy, content approvals, campaign performance, deliverables, and ongoing account requirements.
• Stay current with social media trends, platform updates, advertising tools, AI developments, and industry best practices.
• Help refine, document, and improve Brand \& Mortar's social media, content, communication, and campaign-management processes.
• Manage multiple client accounts, deadlines, and changing priorities while maintaining a high standard of work.

Qualifications:

• Three or more years of social media marketing experience preferred.
• At least one year of hands-on Google Ads experience required.
• Agency or client account-management experience is an asset.

Skills and Experience:

• Demonstrated experience managing platforms such as Facebook, Instagram, Eurostaffs, TikTok, YouTube, Pinterest, and X.
• Experience using social media management, analytics, scheduling, and reporting tools such as Hootsuite, Sprout Social, Meta Business Suite, Google Analytics, and similar platforms.
• Experience using AI tools for research, content development, workflow management, reporting, and campaign support.
• Proficiency in managing paid advertising campaigns across Google Ads, Meta, Eurostaffs, Pinterest, TikTok, and other relevant platforms.
• Strong understanding of content marketing, user-generated content, online community management, and reputation management.
• Excellent professional writing, editing, verbal communication, and presentation skills.
• Strong strategic content-development and storytelling abilities.
• Ability to work independently and collaboratively within a team.
• Exceptional organization and time-management skills, including the ability to manage multiple clients with competing and changing priorities.
• Strong attention to detail and commitment to quality control.

Additional Consideration Will Be Given to Candidates With:

• Graphic design skills.
• Photography or video-content experience.
• Experience with remarketing and programmatic advertising platforms.
• Working knowledge of SEO, website development, and conversion-rate optimization.
• Experience building automated workflows and improving agency processes.
• Experience working in a marketing or creative agency environment.

Position Details:

Job type: Full-time contract, with the potential to transition into a permanent full-time position

Schedule: Monday to Friday

Benefits:

Benefits may become available if the position transitions to permanent employment, including:

• Dental care
• Extended health care

Experience:

Social media marketing: Three years preferred

Google Ads campaign management: One year required

Please send resumes to [email protected]

Pay: $20.00-$40.00 per hour

Work Location: Remote