Job Description / Duties
- Developing and implementing social media strategies to promote Britlodge’s serviced accommodation properties, increase brand awareness and generate booking enquiries.
- Managing social media accounts, creating engaging content, and promoting properties, accommodation services and company updates across relevant digital platforms.
- Planning and managing marketing campaigns, conducting market research and analysing competitor activity to identify opportunities for business growth.
- Monitoring online engagement, responding to customer enquiries and reviews, and maintaining a positive brand reputation.
- Analysing campaign performance, preparing reports and using data to improve audience engagement, marketing effectiveness and booking enquiries.
Skills Required
- Strong social media management and digital marketing skills.
- Excellent written communication and content creation abilities.
- Knowledge of social media platforms, marketing strategies and analytics.
- Strong market research and analytical skills.
- Good organisational, customer service and problem-solving abilities.
Experience Required
- Previous experience in social media management, digital marketing, public relations or a similar role.
- Experience managing social media campaigns and creating promotional content.
- Experience analysing marketing performance and preparing reports.
- Experience in hospitality, property or serviced accommodation is desirable.
Qualifications Required
- A degree or relevant professional qualification in Marketing, Public Relations, Communications, Digital Marketing or a related field is desirable.
- Alternatively, relevant professional experience in social media management or digital marketing may be considered.
Pay: £38,000.00-£42,000.00 per year
Benefits:
Work Location: In person
Arabic
Chinese
French
Russian
Spanish