Social Media and Content Manager

Social Media \& Content Manager

Location: Portlaoise, Co. Laois
Job Type: Full-time, Permanent – Office Based
Schedule: Monday to Friday, 5 days per week
Salary: €35,000+ per annum, depending on experience

About the Role

We are looking for an experienced, creative and commercially focused Social Media \& Content Manager to join our team in Portlaoise.

You will take responsibility for the social media presence and content strategy across three of our established Irish e-commerce brands:

• TheCostumeShop.ie
• This is a hands-on role for someone who genuinely understands social media, knows how to create content that gets attention, and most importantly can demonstrate that they have previously grown engagement, audiences and/or sales through social media.

We are not looking for someone who simply posts content. We want someone who understands what works, why it works, how to measure it and how to turn social media activity into commercial results.

Key Responsibilities

You will manage the day-to-day social media activity across our brands, including:

• Develop and execute individual social media strategies for each brand.
• Take ownership of TikTok, Instagram and Facebook.
• Create engaging short-form video content, particularly TikTok and Instagram Reels.
• Film, edit and publish content regularly from our Portlaoise premises.
• Develop creative concepts, campaigns and content around our products.
• Create and manage weekly and monthly content calendars.
• Identify trends and react quickly to relevant TikTok and social media opportunities.
• Grow followers, reach and engagement organically.
• Drive website traffic and sales through social media.
• Create content around seasonal campaigns, new products, promotions and key trading periods.
• Work with the wider e-commerce and management teams on campaigns and product launches.
• Engage with followers, comments and relevant online communities.
• Monitor competitors and identify opportunities for our brands.
• Track performance across all platforms and report on what is working.
• Use data and analytics to continuously improve content and campaigns.
• Help develop each brand's individual personality and tone of voice online.

What We're Looking For

The successful candidate should have:

• A proven track record of success managing and growing social media accounts.
• Excellent working knowledge of TikTok, Instagram and Facebook.
• Strong understanding of TikTok trends, Reels and short-form video.
• Experience creating, filming and editing social-first video content.
• Strong understanding of engagement, reach, conversion and social media analytics.
• Ability to demonstrate previous campaigns or accounts where your work produced measurable results.
• Good copywriting and communication skills.
• Strong creative instincts and the ability to generate content ideas independently.
• Commercial awareness – you understand that ultimately our social media activity needs to support the growth of the business.
• Ability to manage multiple brands with very different audiences and customer profiles.
• Confidence working independently and taking ownership of the role.

Experience with tools such as Canva, CapCut, Adobe Creative Suite or similar content creation/editing platforms would be an advantage.

Experience working with e-commerce brands would also be highly desirable.

TheCostumeShop.ie is a fast-moving, highly visual and seasonal brand where entertaining, creative and trend-led content can perform extremely well.

How We Will Measure Success

Success in this position will be measured through:

• Growth in relevant followers and audiences
• Engagement and reach
• Video views and content performance
• Website traffic generated through social channels
• Leads and sales attributable to social activity
• Consistency and quality of content
• Successful execution of seasonal campaigns
• Continued testing and improvement of social content

Important

This is a full-time, 5-day-per-week, office-based position in Portlaoise.

This is intentionally an on-site role because we want the successful candidate embedded in the business, working directly with our products, warehouse, staff and management team and creating original content regularly.

Applicants should be prepared to provide examples of social media accounts, campaigns or content they have personally worked on and to explain the measurable results they achieved.

Salary: €35,000+ depending on experience.

Pay: €35,000.00-€38,000.00 per year

Benefits:

• Company pension
• Employee assistance program
• On-site parking
• Sick pay

Work Location: Hybrid remote in Port Laoise, County Laois (R32)