Winalist is an all-in-one platform that connects wine enthusiasts with unique, curated wine experiences around the world. Our value proposition centers on convenience, variety, and exclusivity. We aggregate vineyards, wine-tasting sessions, tours, and wine-related events on a single platform, allowing customers to discover and book these experiences in a few simple clicks. Furthermore, our algorithm offers personalized recommendations based on user preferences, thereby enhancing customer satisfaction and encouraging repeat business.
Travelers from all over the world can easily book a visit to cellars in Champagne, a tasting workshop in Burgundy, a stroll through the vineyards in Bordeaux, etc.
Today Winalist has partnered with around 1,900 wineries and offers 3000+ experiences in France, Italy, Spain, Portugal and in the US.
We are looking for new talents to help us build the next leader in wine tourism.
Job description
Keyword Research \& Content Optimization:
- Perform thorough keyword research to identify high-impact terms for target audiences.
- Optimize existing website content and create detailed briefs for content teams to ensure SEO best practices are followed.
- Collaborate with copywriters and content creators to ensure on-page SEO aligns with keyword strategy.
Technical SEO:
- Audit and optimize website structure, site speed, and mobile responsiveness.
- Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content.
- Ensure proper implementation of meta tags, structured data, and schema markup.
Link Building \& Off-Page SEO:
- Develop and execute a white-hat link-building strategy, focusing on quality backlinks from reputable sources.
- Collaborate with PR and content teams to acquire backlinks through partnerships and guest posts.
Analytics \& Reporting:
- Monitor and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
- Provide regular reports on key SEO metrics, including traffic, rankings, and conversions.
- Use insights to refine strategies and prioritize SEO initiatives.
Stay Updated on Trends:
- Keep up-to-date with changes in search engine algorithms and SEO best practices.
- Experiment with emerging SEO trends, tools, and techniques to maintain a competitive edge.
Profile
- Experience: 2+ years of proven experience in SEO, preferably in the travel, hospitality, or e-commerce industries.
- Technical Expertise: In-depth knowledge of SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, or similar.
- Analytical Skills: Proficiency in Google Analytics, Google Search Console, and other analytics tools.
- Content SEO: Strong understanding of keyword optimization, content marketing, and on-page SEO techniques.
- Technical SEO Knowledge: Experience with HTML, CSS, and JavaScript for SEO purposes is a plus.
- Languages: Fluent in English; knowledge of French or other European languages is advantageous.
- Detail-Oriented: Strong organizational skills with an eye for detail and a passion for data-driven decisions.
- Passion for Travel \& Wine: A genuine interest in wine culture and tourism is highly desirable.
Arabic
Chinese
French
Russian
Spanish