Senior Specialist Marketing

Role Purpose:

Ensuring the setting specific objectives to develop a cohesive marketing strategy for the authority that alignment between the authority’s goals and the development of marketing campaigns to meet those objectives. Designing digital marketing campaigns and understating the key performance indicators used. Build the authority’s brand and plan sustainable brand awareness and continuously enhance the corporate identity.

Key Responsibilities/Duties:

1. Strategy Implementation: Develop and implement annual \& strategy plan related to marketing function to ensure alignment with the authority strategic objectives. Contribute to the organization’s annual business plan and long-term strategy through Research and analysis to the market dynamics, marketing needs, and bench market for marketing activities (monitor trends) to deliver and execute suitable marketing strategies. Develop organization's marketing Policies \& Processes. 2. Budget: Develop \& plan Marketing Budget in coordination with the Head of Corporate Marketing \& Communication Office and department heads. Monitor and analyze the expenditure of the marketing functions to ensure that the performance is within the allocated annual budget.

3. Marketing Campaign: lead and Develop authority's marketing campaigns and analyze performance that leverages behavioural interest to drive brand awareness. Devise and utilize marketing campaign's techniques and/or tools in defining, developing, managing, controlling the progress of the campaigns from concept to completion, and define campaign's performance measurements. Responsible for all aspects of marketing projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures. Build and implement necessary communication with internal units to understand their requirements and needs for their projects/plans and prepare their marketing activities using innovative ideas. Manage the creative production of online and offline marketing assets, graphic design, and video production, from the initial concept to finished product. 4. Brand Standards \& Compliance: Develop the authority’s brand and ensure that they are strongly defined and integrated throughout all mediums and marketing efforts (like events, email campaigns, website, marketing collaterals) so that clients can receive a consistent message about authority. Develop and execute all policies and guidelines on how the corporate brand should be employed (e-versions and printed)

5. Digital Marketing: Design the digital marketing strategy to drive website traffic, increase brand awareness and generate followers across all platforms to improve marketing results, evaluating important metrics that affect the website traffic, service quotas, and target audience, etc.

6. Risk Management: Ensure the implementation of regular Risk Assessment for all marketing functions and maintain office and process-wise Risk Libraries.

7. Sponsorship: Support the management of all sponsorship events by DCAA and relevant external community initiatives in marketing aspects

8. Innovation: Establish innovation skills and methodologies for marketing functions leading to the right utilization of the innovation to optimize cost.

9. Outsource Management: Manage relationships with the marketing agencies and manage the performance of the selected marketing agencies as per the agreed level of service and allocated budget and recommend corrective actions in case of underperformance.

10. IT Security: Ensure compliance with non-disclosure and confidentiality agreements, as well as DCAA security policies, to safeguard both government and DCAA confidential information. Address and rectify any ISR audit findings, promptly report security incidents, and engage in ongoing security awareness training to prevent unauthorized access or disclosure.

11. Other Duties: Perform any job-related activities as requested by the immediate supervisor/manager.

Qualifications

Academic Qualifications:

• Bachelor’s Degree in Marketing and International Business
• Master’s Degree (preferred)

Certifications:

• Business Development Certificate
• Certified Branding Manager
• The Strategic Marketing Plan

Professional Experience:

• At least (4-7) years’ working experience in Marketing or in a professional role