Senior Performance Marketing Specialist

Our promise:

• You choose how you'll work with us: remote-first or at our offices in Timpuri Noi Square, Bucharest (during the onboarding process);
• We support your career growth through continuous learning, coaching, and mentorship programs;
• We promise you a feedback-driven culture that inspires healthy communication;
• A friendly, professional, and supportive team is waiting for their new teammate;
• We designed benefits that give you the power to create balance in life, on and off work.

As a Senior Performance Marketing Specialist, you will:

Performance Marketing Strategy

• Stay up-to-date with industry trends and emerging technologies to provide strategic insights and recommendations for our clients.
• Develop and implement performance marketing strategies tailored to effectively meet client objectives.
• Identify and segment target audiences for our clients, devising customized campaigns for maximum engagement and results.

PPC Advertising

• Manage PPC campaigns across platforms such as Google Ads and social media, ensuring strategic execution and optimization for our clients.
• Conduct comprehensive keyword research and create compelling ad copies to enhance campaign performance.
• Implement robust tracking mechanisms to monitor campaign performance and make data-driven optimizations for our clients.
• Continuously refine and optimize campaigns to achieve optimal ROI and results for our clients.

Analytics and reporting

• Use analytics tools to track and report on crucial performance marketing KPIs for our clients, offering actionable insights and recommendations.
• Implement sophisticated tracking solutions to monitor campaign performance across various channels and platforms.
• Regularly communicate campaign performance updates and strategic recommendations to clients to ensure transparency and alignment.

Budget management

• Manage the media budgets for our clients, allocating resources efficiently to maximize campaign effectiveness.
• Provide accurate cost estimates and forecasts for media campaigns and services to ensure financial transparency and accountability.

Team collaboration

• Foster close collaboration with cross-functional teams, including design and web development, to align strategies and achieve marketing objectives seamlessly for our clients.

What about you?

• Minimum of 5 years of experience in managing digital marketing campaigns focused on PPC channels, derived from specific strategies;
• Proficiency with Meta Ads, TikTok Ads, Google Ads, Programmatic Ads (DV360 or others), and Looker Studio;
• Proficiency with Google Tag Manager \& GA4;
• Good knowledge of how a data layer implementation works (for GTM);
• Good knowledge of Consent Mode v2 (experience in implementation), cookie policies, and CMP platforms (for example, Cookiebot);
• Experience in mobile app data tracking and performance campaigns;
• Proficiency in A/B testing methodologies and conversion rate optimization strategies;
• Strong analytical skills to interpret data and provide insights for campaign optimization;
• Expertise in creating media plans and focused strategies for performance marketing briefs;
• Extensive experience in planning and managing successful performance marketing campaigns, particularly focused on lead generation and conversions;
• Excellent written and verbal communication skills;
• Proficiency in English;
• Experience with another marketing data analytics platform is a plus, but not required;
• Proficiency in leveraging AI tools to enhance the quality and efficiency of deliverables, coupled with strong critical thinking skills to evaluate and refine AI-generated outputs.

If you think this role is a fit for you, let us get to know you better! There are a couple of steps left:

• A get-to-know discussion with your recruiter;
• A technical discussion with our Digital Marketing Director;
• A practical test followed by a final talk with another colleague from the Digital Marketing team.

Our recruitment process is designed to foster diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive.