Senior Performance Marketing Specialist

Why You Should Build Your Career At Hasbul Brothers

• Expensive opportunity to learn business strategy from a business mentor!
• Allowance benefits, Health Insurance & Panel clinic provided!
• EPF/SOCSO/EIS provided!

Hasbul Brothers is a leading Training & Consulting Company based in Cyberjaya, Selangor. Since our inception in 2011, we have been dedicated to empowering entrepreneurs and businesses to achieve their full potential through innovative training and consulting solutions. This year, we are on a mission to guide over 5,000 entrepreneurs, and we are looking for passionate individuals to join us in making a difference. As we continue our mission to guide thousands of entrepreneurs, we are looking for a Senior Performance Marketing Specialist who can take ownership of our paid acquisition strategy and turn marketing investment into measurable business results.

Here are the responsibilities:

• Plan and execute paid acquisition strategies across Meta Ads, TikTok Ads, Google Ads and other relevant platforms to generate qualified leads and registrations.
• Manage and allocate advertising budgets across campaigns, ad sets and channels, ensuring efficient utilisation of marketing spend.
• Analyse campaign performance and business metrics, including CPL, CPQL, cost per registration, cost per attendee, CAC, CTR, CPM, conversion rate, frequency and ROAS.
• Analyse lead quality and sales outcomes to ensure marketing performance is measured beyond lead volume and is connected to actual registrations, attendance, opportunities and sales.
• Develop and execute A/B testing strategies for audiences, campaign structures, hooks, angles, offers, creatives, landing pages, CTAs and registration forms based on clear hypotheses.
• Identify creative performance trends, including creative fatigue, audience saturation and declining engagement, and work with the Creative/Content team to develop new performance-driven creative variations.
• Provide data-driven creative briefs to the Creative and Content teams based on winning hooks, angles, messaging, offers, formats and audience insights.
• Monitor and optimise landing-page and registration-funnel performance, identifying issues such as high drop-off, poor mobile experience, form friction, weak CTA and low conversion rates.
• Manage and troubleshoot marketing tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics 4 (GA4), UTM parameters and conversion events.
• Conduct market and audience research to understand entrepreneurs' pain points, motivations, behaviour and purchasing triggers, and translate these insights into campaign strategies.
• Develop retargeting strategies for different funnel stages, including website visitors, video viewers, leads, registrants, non-attendees and previous audiences.
• Collaborate closely with the Sales team to understand lead quality, sales conversion and customer feedback, and use these insights to improve targeting and acquisition strategies.
• Identify campaign and funnel opportunities proactively, recommending changes in budget, audience, creative, offer, landing page or campaign structure without waiting for management direction.

Desired skills & requirements:

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Minimum 1–3 years of experience in digital marketing, paid advertising, or performance marketing.
• Experience with Google Ads and TikTok Ads is an advantage.
• Experience managing a monthly advertising budget of RM30,000–RM50,000+ is preferred.
• Strong understanding of CPL, CPQL, CTR, CAC, ROAS and conversion rates.
• Good knowledge of Meta Pixel, CAPI, GTM, GA4, UTM and conversion tracking.
• Strong understanding of marketing funnels and lead generation.
• Strong analytical and problem-solving skills with good attention to numbers.
• Experience in business training, seminars, consulting, education or high-ticket services is an advantage.
• Good communication, teamwork, ownership and decision-making skills.

Statutory Contributions:

• Employee Provident Fund (EPF/KWSP)
• SOCSO (PERKESO) & EIS

Other Employee Benefits:

• Flexible Working Schedule
• Panel Clinic
• Medical Health Insurance Coverage
• Parking Allowance
• Meal Allowance
• Parking Allowance
• Mileages claim
• Yearly Bonus
• Team Retreat
• Professional Development
• Training Provided
• Career Growth and Opportunity
• Expensive opportunity to learn business strategy from a business mentor!

Kindly submit your resume and application to email [email protected] or contact us at 011-65059315 (HR).

Job Types: Full-time, Permanent

Pay: RM5,500.00 - RM6,000.00 per month

Benefits:

• Health insurance
• Maternity leave
• Meal allowance
• Opportunities for promotion
• Professional development

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person