Senior Medical Brand Manager

About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Imazium Damansaralocation in the

Abbott Nutrition division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

As a Senior Medical Brand Manager, you will be responsible for developing, managing, and implementing the Medical Marketing Plan to achieve defined sales and marketing objectives.

What You’ll Do

• Explore medical marketing opportunity and define strategies.
• Work with Medical \& Regulatory team to build brand communication.
• Collaborate with the Sales team for the ideation, planning \& budgeting, production and implementation of all in channel activities, including patient and sales materials and promotions.
• Work with Commercial Excellence \& Ethical sales team on brand messaging \& prepare sales tools to effectively present the brand.
• Establish measurement to track effectiveness of activities. Analyze and report results of activities and provide recommendations and forecasts.
• Support in execution of activities and in achieving the sales and KPI measures, while ensuring the desired product benefits and brand values/equity are properly communicated.
• Development \& execution of training programs.
• Ensure that feedback is taken into account by regularly visiting with the ethical sales team, customers and hospitals/clinics.
• Identify \& craft Key Opinion Leader (KOL) strategies.
• Manage patient \& sales materials, ensuring efficient spending of budget and is responsible for the ethical channel budget.

MINIMUM REQUIREMENTS:

• Minimum 4-6 years in medical marketing in Pharmaceutical Company.
• Marketing management and strategic planning experience.
• Highly articulate and persuasive in formal and informal presentations.
• Excellent written and oral communications skills.
• Able to multi-task and operate in regulated environment (both external \& internal)
• Energetic, creative, integrity and customer- oriented.
• Willing to take challenges and work under pressure.
• Continuous Improvement behavior.
• Resourceful and work independently
• Strong analytical skills with a positive attitude and a good team player