Role Summary
We are looking for a results-driven Senior Digital Marketing Specialist to lead digital growth across our group brands. You will plan and run multi-channel campaigns, build brand visibility, and turn online engagement into bookings, enquiries and sales across the UAE.
Key Responsibilities
- Develop and execute brand-specific digital marketing strategies for group companies across healthcare, wellness, retail and real estate.
- Plan, launch and optimise paid campaigns on Google Ads, Meta (Facebook and Instagram), YouTube, Eurostaffs and TikTok.
- Manage social media calendars and oversee content creation, ensuring consistent brand voice across all entities.
- Lead SEO and local SEO (Google Business Profiles, branch listings) to improve rankings and footfall for clinics, spas and showrooms.
- Manage website performance, landing pages and conversion rate optimisation in coordination with SHx Digital.
- Run email, WhatsApp and CRM-based marketing to drive lead nurturing, retention and repeat business.
- Track, analyse and report on KPIs (leads, cost per lead, ROAS, conversions, engagement) using GA4 and platform analytics; present insights and recommendations to senior management.
- Manage digital marketing budgets and allocate spend for maximum ROI.
- Coordinate with influencers, agencies, designers, videographers and photographers.
- Monitor online reputation, reviews and customer feedback; ensure timely responses.
- Stay current with UAE digital trends, platform updates and competitor activity.
- Mentor junior marketing team members and guide their output.
Qualifications and Experience
- Bachelor's degree in Marketing, Business, Communications or a related field.
- 4-5 years of digital marketing experience, including at least 2 years in a senior or lead role.
- Proven track record of campaigns that delivered measurable growth; UAE/GCC market experience strongly preferred.
- Experience in healthcare, wellness, hospitality, retail or real estate is an advantage.
Skills and Competencies
- Hands-on expertise in Google Ads, Meta Ads Manager, GA4, Google Search Console and SEO tools.
- Working knowledge of CRM and marketing automation platforms.
- Strong copywriting and content strategy skills; basic design and video-editing knowledge (Canva, CapCut or similar) is a plus.
- Strong analytical and reporting skills, with the ability to turn data into action.
- Excellent communication in English; Arabic and/or Hindi/Malayalam is an advantage.
- Ability to manage multiple brands and deadlines independently.
Key Performance Indicators
- Lead and booking growth across group brands
- Cost per lead and return on ad spend
- Organic traffic and search ranking improvement
- Social media growth and engagement
- Timely, accurate monthly performance reporting
Why Join Suneer Holdings
- Scale: Work across a multi-industry group serving over a million customers.
- Growth: Senior role with visibility to management and room to grow.
- Impact: Own digital strategy for well-established, fast-expanding UAE brands.
Job Type: Full-time
Pay: AED6,000.00 - AED8,000.00 per month
Work Location: In person
Arabic
Chinese
French
Russian
Spanish