About the Organization
Our Client is a prominent enterprise specializing in real estate development and business operations, guided by principles of integrity, compassion, and transparency. In partnership with a Hong Kong-based affiliate, they rank among Asia’s leading property groups, with a presence spanning Singapore, Malaysia, Australia, Japan, China (including Mainland and Hong Kong), and the United States.
Established in 1960, this organization has become Singapore’s largest private property developer, with a portfolio exceeding 780 projects across various sectors, including over 55,000 private residences. The company operates through three publicly listed entities: Far East Orchard Limited, Far East Hospitality Trust, and Yeo Hiap Seng Limited. Recognized globally, it has received 14 FIABCI World Prix d’Excellence awards, the highest accolade in international real estate. In 2022, it was ranked among the top 50 employers in Singapore by The Straits Times.
Employee Benefits \& Culture
- Comprehensive wellness programs supporting physical, mental, and spiritual health for employees and their families.
- Additional leave options such as birthday leave and care leave, alongside standard annual leave.
- Performance-based incentives, medical coverage, and insurance plans.
- Exclusive staff discounts at dining outlets and special rates at hotels domestically and internationally.
- Opportunities to participate in community service activities and initiatives that foster personal growth and social contribution.
Position Overview
We are seeking a seasoned Digital Marketing expert to spearhead campaigns that enhance property sales and leasing efforts across residential, commercial, industrial, and healthcare sectors. This leadership role involves managing marketing strategies, digital channels, agent relationships, and budget oversight, with direct reporting to the Head of Marketing and supervision of the marketing team.
Key Responsibilities
- Design and execute integrated marketing plans, advertising initiatives, and promotional events to elevate brand visibility and property interest.
- Create compelling marketing and communication materials tailored for sales, leasing, and customer engagement activities.
- Oversee daily digital marketing operations, including social media management, campaign scheduling, performance tracking, and content optimization.
- Plan and purchase media placements, manage campaign trafficking, and analyze media performance to maximize ROI.
- Develop and present media strategies and proposals, ensuring alignment with overall marketing objectives.
- Establish and nurture strategic partnerships with external agencies and online platforms for co-promotional opportunities.
- Maintain strong relationships with property agents and their teams through regular communication and collaborative initiatives.
- Monitor and control marketing budgets, ensuring efficient allocation of resources.
- Lead daily departmental activities and provide guidance and supervision to team members.
- Assess campaign effectiveness through performance metrics, adjusting strategies to improve lead generation and conversion rates.
Candidate Profile
- Degree in Marketing, Communications, or a related field.
- Between 8 to 10 years of relevant experience, ideally within multinational corporations or the real estate sector.
- Strong copywriting skills with a keen eye for creative design and visual storytelling.
- Extensive knowledge of media buying, including experience working with print, outdoor advertising, digital, and social media channels.
- Proficiency in digital marketing tools such as SEO, SEM, programmatic advertising, and dynamic creative optimization (DCO).
- Ability to develop and execute lead generation campaigns with detailed tracking and continuous optimization to boost sales performance.
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