Location: Remote (Company Headquarters: No. 12, Jalan Tiang U8/92, Seksyen U8, Bukit Jelutong, 40150 Shah Alam, Selangor, Malaysia)
About the Role
We are partnering with a growing Malaysian consumer brand specializing in premium car fragrances and air fresheners. Combining innovative technology with stylish designs, the company offers long-lasting scent solutions for modern lifestyles and is actively expanding into the Taiwan or Hong Kong markets.
We are seeking a talented Digital Marketing Executive / Senior Digital Marketing Executive based in Taiwan or Hong Kong to drive brand awareness, engagement, and sales growth within your local market. This is a fully remote position and an excellent opportunity for candidates who understand local consumer behavior, social media trends, and digital marketing channels.
Key Responsibilities:
Digital Marketing Strategy
- Develop and execute digital marketing strategies to increase brand awareness, traffic, and sales.
- Plan and manage campaigns across Facebook, TikTok, and XiaoHongShu (RED).
- Coordinate product launches, promotional activities, and campaign calendars.
Social Media \& Content Marketing
- Lead content planning and social media strategy across digital platforms.
- Create and manage engaging, high-performing, and viral content.
- Monitor market trends and consumer interests to maximize reach and engagement.
Paid Advertising \& Performance Marketing
- Plan, execute, and optimize Facebook Ads and TikTok Ads campaigns.
- Analyze campaign performance and improve ROI, conversions, and engagement.
- Manage and allocate advertising budgets effectively.
Analytics \& Insights
- Track and analyze key metrics including impressions, CTR, engagement, conversions, and sales performance.
- Prepare performance reports and recommend improvements based on data.
- Implement data-driven strategies to enhance marketing effectiveness.
Influencer \& Partnership Marketing
- Identify and collaborate with local KOLs, influencers, and content creators.
- Build partnerships to increase brand exposure and market penetration.
- Work closely with internal sales and creative teams to achieve business goals.
Team Collaboration
- Coordinate with content creators, designers, and other stakeholders to ensure consistency in branding and campaigns.
- Support business growth initiatives in Taiwan and Hong Kong markets.
Requirements:
- Bachelor's Degree in Marketing, Digital Marketing, Communications, Business, or related disciplines.
- Minimum 2–4 years of experience in digital marketing, preferably within FMCG, beauty, lifestyle, automotive accessories, or consumer products.
- Strong understanding of the Taiwan or Hong Kong consumer market.
- Hands-on experience managing Facebook, TikTok, and XiaoHongShu (RED).
- Proven track record in creating high-performing content and successful digital campaigns.
- Experience with Facebook Ads Manager and TikTok Ads Manager.
- Experience working with KOLs, influencers, and social media collaborations.
- Creative, analytical, and results-oriented.
- Native or fluent proficiency in Mandarin Chinese is highly preferred.
- Candidates must be based in Taiwan or Hong Kong.
Compensation \& Benefits
Monthly Salary: NT$156,000 – NT$218,400(commensurate with experience)
Benefits
- Competitive salary package with performance incentives
- Annual bonus
- Birthday leave
- Annual leave entitlement
- Employee product discounts
- Company trips and team-building activities
- International exposure and career advancement opportunities
- Fully remote working arrangement
Working Schedule
Working Days: Monday to Saturday (5.5-day work week)
Working Hours
- Monday – Friday: 9:30 AM – 6:00 PM (Malaysia Time)
- Saturday: 9:30 AM – 1:30 PM (Malaysia Time)
Preferred Candidates
- Candidates with experience in consumer brands, FMCG, beauty, lifestyle, or e-commerce industries are highly encouraged to apply.
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資深數位行銷專員（台灣市場）｜全遠端職務內容
我們是一家來自馬來西亞的消費品牌，專注於高品質汽車香氛產品，目前正積極拓展台灣市場。誠徵熟悉台灣市場的數位行銷人才，負責品牌推廣、社群經營及提升銷售表現。
工作職責
- 規劃並執行 Facebook、TikTok 及小紅書行銷活動
- 經營社群平台，製作吸睛內容，提高品牌曝光
- 操作 Facebook Ads 與 TikTok Ads，提升流量及轉換率
- 分析廣告成效並優化行銷策略
- 與 KOL、網紅及內容創作者合作
- 與內部團隊合作，推動品牌成長
應徵條件
- 具 2 至 4 年以上數位行銷經驗
- 熟悉 Facebook、TikTok、小紅書平台及廣告投放
- 具 FMCG、生活用品、美妝或消費品牌相關經驗者佳
- 熟悉台灣市場趨勢及消費者行為
- 具創意、數據分析能力及良好溝通能力
薪資待遇
月薪：NT$156,000－NT$218,400（依經驗及能力而定）
福利制度
- 績效獎金及年終獎金
- 生日假及年假
- 員工購物優惠
- 員工旅遊及團隊活動
- 國際市場發展及升遷機會
- 全遠端工作模式
工作時間
週一至週六（5.5 天工作制）
- 週一至週五：09:30－18:00（馬來西亞時間）
- 週六：09:30－13:30（馬來西亞時間）
工作地點
全遠端工作（公司總部位於馬來西亞雪蘭莪州莎阿南）
Job Type: Full-time
Work Location: Remote
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