Senior Content Strategist Digital and Social

What's the role?

We’re looking for a Senior Content Strategist, Digital \& Social to join Medium Rare Content Agency as a senior strategic lead within the Strategy Centre of Excellence. Working across Medium Rare, Visual Domain and Storyation, this role will lead digital, social and content strategies for existing clients, new business, RFPs and proactive opportunities.

As the second Senior Strategic lead in the team, this role is designed to increase strategy capacity, run multiple high-value workstreams in parallel and provide senior client-facing support across the business.

This role exists to strengthen Medium Rare's digital and social strategy capability across the agency group. As a senior, client-facing strategist, you will be responsible for leading strategic responses from initial brief to final recommendation with total autonomy and limited oversight. Acting as the second-in-command within the Strategy Centre of Excellence, you will help ensure continuity of leadership, foster stronger cross-agency support, and unlock greater capacity to deliver high-value strategic work at pace.

You will expertly translate audience insights, platform dynamics, client data, and commercial business objectives into strategic recommendations that are highly practical, creative, measurable, and commercially relevant.

What you will do

• Lead end-to-end digital, social and content strategy development for new and

existing clients, from discovery through to final recommendation

• Support and own strategic responses for briefs, RFPs, proactive pitches and retained client work

• Shape social-first and digital-first content approaches across key platforms and channels

• Develop channel recommendations, content pillars, messaging frameworks and content plans

• Continously upskill in the digital space moving from SEO practices to AEO

• Collaborate with strategists, social leads, creatives, producers, commercial teams and client teams, including mentoring and upskilling internal teams in digital, social and content strategy best practice

• Contribute to audience, competitor, platform and cultural research

• Keep up to date with emerging social platforms, content formats, creator trends and digital behaviours

• Support the Strategy Director on strategic presentations, content plans and new business opportunities

• Present strategic thinking confidently to clients and senior internal stakeholders, leading workshops, sell-ins and recommendation sessions

• Act as a senior client-facing strategic lead across multiple concurrent projects, ensuring high-quality output with limited oversight

• Step into the Strategy CoE lead role when required, providing continuity, senior

judgement and team support

• Identify opportunities to grow existing client scopes and contribute to new revenue opportunities across Medium Rare, Visual Domain and Storyation

• Determine when specialist external support is required and help brief, manage and integrate that expertise efficiently

Who are you?

• You are an experienced digital and social strategist with a strong understanding of content marketing, social platforms, audience behaviour and multi-channel content.
• You bring 5+ years' experience in digital strategy, social strategy, content strategy, social media, integrated marketing or a related discipline, ideally within an agency, media, publishing or content environment.
• You know how to shape content for different audiences, channels and objectives, and you're confident developing strategies that connect creative ideas with measurable outcomes.
• You are comfortable working across multiple stakeholders and projects, from new business pitches through to ongoing client programs. You bring strategic thinking, creative judgement, commercial awareness and practical delivery.
• You are highly organised, collaborative and curious, with a strong interest in social culture, emerging platforms, audience behaviour and the evolving role of digital and AI content in brand communications

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks \& discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health \& wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane \& Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms \& parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.

Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.

Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers."

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here (http://[email protected]) . In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

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Commercial Content

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