Senior Brand Strategy Manager (m/f/d)

We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)!

Senior Brand Strategy Manager (m/f/d) Your new job includes As Senior Brand Strategy Manager (m/f/d), you will develop and manage our overarching brand and partnership strategy in the international travel retail sector and ensure a consistent, distinctive brand experience across all touchpoints.

In particular, you will

• develop and refine our overarching brand strategy and positioning in the international travel retail landscape
• define key brand elements and strategic guidelines for consistent storytelling
• ensure that the brand strategy aligns with corporate goals and market requirements
• ensure a consistent and recognizable brand experience across all internal and external touchpoints
• develop principles, guidelines, and frameworks to manage the brand experience
• translate corporate priorities into a clear partnership strategy and define strategic focus areas and value propositions
• conceive and develop brand and partnership initiatives, as well as scalable collaboration models and programs
• work with internal and external partners to develop strategic partnership concepts through to implementation
• serve as the central point of contact for strategic and creative partners
• prepare decision-making materials and presentations for the Executive Board and moderate strategic discussions What you should bring along
• A degree in marketing, business administration, or a comparable qualification
• More than 5 years of experience in retail and/or marketing, including experience in brand, marketing, or partnership management, ideally in an international retail environment
• In-depth knowledge of strategic brand management and the creation of consistent brand experiences across various channels
• Strong communication skills and excellent stakeholder management
• Strong analytical skills, strategic thinking, and a results-oriented approach
• Proven experience in coordination and project management in a cross-functional environment
• Excellent written and spoken German and English skills

If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.

What you can be excited about Attractive employee discounts Flexible working hours Subsidised public transport Extensive training and development opportunities Employer-funded pension